Brand Tone

Inspirational, Relatable, and Boldly Evangelistic

Brand Values

• •Relationship over Religion
• •Authenticity and Testimony
• •Evangelism through Lifestyle
• •Community ("JAM FAM")
• •Inclusivity and Service

Best Practices

• •Lead with "Relationship," Not "Religion": Always frame content around a personal, authentic connection with Jesus. Avoid rigid, overly formal, or judgmental language that the brand explicitly rejects.
• •Tell Stories, Not Just Sell Products: Use customer and founder testimonials to ground the brand in real-life change. Every post is an opportunity to share a mini-testimony.
• •Embrace the "Lifestyle" Angle: Position the clothing as gear for a specific way of life. Use active, confident, and bold language. The clothes are for "rocking," not just "wearing."
• •Foster the "JAM FAM" Community: Actively engage with followers, share user-generated content, and use inclusive language like "we," "us," and "our family" to make customers feel like insiders.
• •Be Bold but Welcoming: While the mission is evangelistic, maintain the value of "loving everybody." The tone should be confident in its message but not exclusionary or aggressive. It's an invitation, not a condemnation.

Social Perception

For target audience (believers), the brand is perceived positively as a means of empowerment, identity expression, and evangelism. For non-religious individuals, the overt messaging might lead to neutrality or disinterest, with a risk of being perceived as unsolicited in a commercial context.

Copy Examples

• •Wear Your Faith, Not Just Your Sunday Best. This isn't about rules. It's about a real relationship. Our new hoodie is for everyone who's found freedom in Jesus, outside the confines of tradition. Comfortable, bold, and built for everyday conversations. #RelationshipOverReligion #JAMFAM
• •More Than a Shirt. It’s a Statement. You were made for more. Your story matters. Let your clothing speak volumes about the hope you've found. Be a walking testament to a life changed. Start the conversation without saying a word.
• •In 1999, I was tired of a culture that didn't represent my faith. So, I created one that did. Jesus And Me was born from a place of seeking something real. Today, we're a family—the #JAMFAM—of believers rocking a lifestyle of faith. This is for you. #JesusAndMe #BrandStory #Testimony
• •Tired of the Hype? Find Something Real. Life's more than the next party or trend. We get it. Jesus And Me Clothing was created for those who believe there’s more to life. It’s for the believers, the seekers, and those who want to live a life with purpose. Join the #JAMFAM.
• •Represent Your Team. This isn't just a jacket; it's your new uniform. Inspired by 90s street style but redesigned for a higher purpose. With premium embroidery and a classic fit, you're not just staying warm—you're representing a kingdom. Welcome to the winning team. #BrandForTheBelievers