Brand Tone

humorous, witty, and informal

Brand Values

• •Humor and Laughter
• •Uniqueness and Innovation
• •Customer-Centricity
• •Quality and Affordability

Best Practices

• •Embrace the Wit: Always lean into clever, sarcastic, and witty humor. Avoid generic or overly corporate language. The voice should sound like a funny friend, not a faceless company.
• •Know Your Memes: Stay current with internet culture, but focus on evergreen themes (like animal antics or relatable frustrations) to avoid humor that becomes dated too quickly.
• •Write for Your Audience: Use language and references that resonate with an online-savvy crowd. Phrases like "the drip is real" or referencing "main character energy" will connect more effectively than traditional marketing-speak.
• •Let the Products Shine: The humor is in the products themselves. The copy should complement the product's joke, not explain it. Use short, punchy descriptions that add to the fun.
• •Be Consistently Informal: From the homepage to error messages to customer service emails, maintain an informal and approachable tone. Use contractions (like "you're" and "it's") and a conversational style to keep the brand relatable and human.

Social Perception

a niche retailer for novelty gifts and personal items that reflect a specific online subculture; a source for expressing individuality and a shared sense of humor among an online-savvy audience (Millennials and Gen Z) who appreciate meme-based, sarcastic, and animal-related humor

Copy Examples

• •Email Subject Line: "Your wardrobe is boring. Let's fix that."
• •Product Description (for a sarcastic cat sticker): "This cat has had enough of your shenanigans. And frankly, so have you. Stick this on your laptop, water bottle, or forehead to let everyone know you're running on 2 hours of sleep and 100% sarcasm. Warning: may cause knowing glances from fellow introverts."
• •Website Banner Text: "Normal is overrated. Embrace your inner weirdo with stuff that gets you."
• •Promotional Ad Copy: "Tired of pretending you like people? Our shirts say it so you don't have to. Shop our collection of antisocial anthems and wonderfully weird wares. Your couch and your cat will approve."
• •'Thank You for Your Order' Message: "Success! Your order is in. We've dispatched our most responsible carrier pigeon to get things moving. While you wait, why not browse for more things you don't need but absolutely deserve? Thanks for choosing Jest Funny Shop!"