Brand Tone

Empowering & Inspiring, Professional & Knowledgeable, Accessible & Friendly, Aspirational yet Attainable, Passionate

Brand Values

• •Quality Craftsmanship
• •Affordable Luxury
• •Artistry & Self-Expression
• •Customer-Centricity
• •Inclusivity
• •Ethical Considerations (implied/stated)

Best Practices

• •Develop a Brand Voice Chart: Clearly define 3-5 core tone characteristics (e.g., Empowering, Professional, Friendly, Accessible, Passionate) with brief descriptions of what they mean in practice (e.g., "Friendly: Use inclusive language, ask questions, respond warmly").
• •Create a "Words We Use / Words We Avoid" List: For instance, "Use: 'Unlock,' 'Elevate,' 'Crafted,' 'Seamless.' Avoid: 'Cheap,' overly technical jargon without explanation, overly casual slang in professional contexts."
• •Target Audience Personas: Understand who you're talking to. Copy for a professional MUA might differ slightly in technical detail from copy for a beginner, but the core tone should remain.
• •Consistent Training & Guidelines: Ensure anyone creating content (social media managers, copywriters, customer service) is familiar with and trained on the brand voice guidelines. Regular refreshers can help.
• •Review and Iterate: Regularly review existing copy across all platforms. Does it align with the defined tone? Gather feedback (internal and external) and be willing to refine your voice as the brand evolves, always staying true to core values.

Social Perception

High Value for Money, Reliable & Good Quality, Great for Beginners and Professionals Alike, Influencer Approved, Wide Selection

Copy Examples

• •Headline: Unlock Your Artistry. Body: Dive into a world of flawless application with Jessup Beauty. Our expertly crafted brushes are designed to give you the precision and performance you crave, making every makeup moment a masterpiece. #JessupBeauty #MakeupArtistry
• •Headline: Luxury You Can Feel, Prices You’ll Love. Body: Why choose between quality and affordability? Jessup Beauty brings you professional-grade makeup brushes that feel incredible and deliver stunning results, all without the premium price tag. Elevate your beauty routine today! #AffordableLuxury #JessupBrushes
• •Headline: Your Perfect Blend Awaits. Body: From seamless foundation to captivating eyeshadow, the right tools make all the difference. Discover our [Specific Brush Set, e.g., "Essential Face Kit"] and experience the Jessup Beauty difference. What will you create? ✨ #BeautyTools #FlawlessFinish
• •Headline: Crafted for You, By Experts Who Care. Body: Every Jessup Beauty brush is a testament to our passion for quality and your unique beauty. We're dedicated to providing tools that inspire confidence and creativity. Join the Jessup family and share your looks! #JessupQuality #MakeupCommunity
• •Headline: TikTok Made You Buy It? Here’s Why It’s Worth It! Body: Seeing Jessup Beauty all over your FYP? 🤩 Our brushes aren't just trending, they're game-changers! Soft, durable, and designed for that perfect blend every time. Tap to shop and see for yourself! #JessupTikTokFinds #ViralBeauty