Brand Tone

friendly, approachable, and creative

Brand Values

• •Creativity and Personalization
• •Customer Satisfaction
• •Quality
• •Trendiness and Relevance
• •Positivity and Fun

Best Practices

• •Know Your Audience: Understand who you're talking to. For Jess Lane Designs, this means using language that resonates with individuals seeking trendy, personalized, and often lighthearted products.
• •Use Relatable Language: Opt for conversational, friendly, and approachable words. Avoid overly formal or technical jargon. Inject personality and warmth.
• •Embrace Emojis and Enthusiasm (Authentically): Use emojis where appropriate to add visual appeal and convey emotion, reflecting the fun and creative nature of the brand. Genuine enthusiasm is contagious.
• •Tell a Story (Even a Small One): Connect products to lifestyles and moments. Instead of just listing features, paint a picture of how the item fits into the customer's life, as seen in the copy examples above.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and any customer interactions is uniform. This builds a strong, recognizable brand voice.

Social Perception

The brand's active social media presence on Facebook and Instagram suggests an effort to build a community and engage directly with customers. The nature of their products, often catering to specific identities (e.g., "Mom Shirts," "Teacher") or interests, likely fosters a sense of belonging and shared identity among their customer base.

Copy Examples

• •Tired but inspired? ✨ Our new 'Mama Magic' tee is basically your superhero cape in comfy cotton. Perfect for school runs, coffee runs, and running the world. 😉 #MamaLife #NewCollection #JessLaneDesigns
• •Sip in style this Fall! 🍂 Our new collection of autumn-inspired tumblers and mugs are here to make your pumpkin spice lattes even cozier. Which design is calling your name? 👇 #FallVibes #Drinkware #CustomGifts #JessLaneDesigns
• •Got a vision? We can stitch it! 🧵 From inside jokes to team logos, let's create something uniquely YOU. Slide into our DMs to chat about your custom embroidery dreams! #CustomMade #PersonalizedGifts #EmbroideryArt #JessLaneDesigns
• •Good vibes only, darling! ✌️ Our latest groovy tee is radiating peace, love, and all the retro feels. Snag yours and spread a little sunshine! #GroovyStyle #RetroFashion #PositiveVibes #JessLaneDesigns
• •Weekend plans: ☕ Comfy tee from Jess Lane Designs, and... well, that's as far as we've gotten! What are you up to? Share your cozy weekend moments with us! #WeekendMood #ComfyStyle #CommunityLove #JessLaneDesigns