Brand Tone

Sophisticated & Service-Oriented

Brand Values

• •Quality & Exclusivity: Sourcing "high-quality products from the most exciting designers worldwide" and offering "unique, standout pieces" and "exclusive labels" are core to their identity. They also design their own exclusive collections.
• •Personalized Customer Experience: The commitment to "personal service," "one-to-one consultations," and creating an "enjoyable shopping experience" is repeatedly emphasized.
• •Timeless Style & "Effortless Chic": The brand focuses on pieces that are "intelligent, courageous and timeless," aiming to provide women with "effortless chic" for all aspects of their lives.
• •Expertise & Curation: The owner's "fantastic eye in buying" and the team's travel "far and wide to ensure they find new and unusual labels" highlight a value for curated, expert selections.
• •Trust & Reliability: Indicated by their long-standing presence since 2001, transparent contact information, and positive customer service reviews.

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., sophisticated, warm, expert, aspirational), preferred vocabulary (and words to avoid), and provide clear examples. Share this with anyone creating content.
• •Focus on "Her": Always write with the target customer in mind – a discerning woman who values quality, timeless style, and personalized service. Use language that resonates with her aspirations and lifestyle.
• •Highlight Expertise & Curation: Subtly weave in the narrative of expert selection, the "fantastic eye" for unique pieces, and the effort taken to source exclusive labels. This reinforces the value beyond just the product itself.
• •Emphasize Personal Connection & Service: Even in digital copy, convey the warmth and helpfulness of the in-store experience. Use inviting language and ensure calls to action for consultations or assistance are clear and welcoming. ("We would love to hear from you.").
• •Maintain Quality in Presentation: Just as the clothes are high-quality, ensure all copy is grammatically perfect, elegantly phrased, and free of typos. This reflects the overall premium nature of the brand. Consistency across all platforms (website, social media, emails) is key.

Social Perception

Positive for Target Audience: Customers who shop at Jessimara seem to highly value the quality of clothing, the curated selection of designer brands, and especially the personal and attentive customer service. They are perceived as a reliable source for luxury womenswear, particularly outerwear. Aspirational & High-End: The general public likely perceives Jessimara as a luxury boutique catering to a clientele with a significant disposable income, given the designer labels and premium price points. Established & Reputable: Their long history (since 2001) and physical presence in London contribute to a perception of being an established and legitimate business. They are seen as a "one stop shopping haven" by their clientele.

Copy Examples

• •Website Hero Banner (New Outerwear Collection): Discover Your Statement. Explore the new collection of meticulously curated outerwear at Jessimara, where timeless design meets unparalleled quality. Let our experts guide you to the perfect piece for effortless winter chic.
• •Instagram Post (Highlighting a Designer Dress): Elegance Redefined. This exquisite silk dress from [Designer Name] embodies the intelligent and courageous style Jessimara is known for. Visit us in our North London boutique for a personal styling consultation or shop online. #JessimaraLuxury #DesignerFashion #TimelessStyle
• •Facebook Ad (Promoting Personal Shopping): Your Wardrobe, Elevated. At Jessimara, we believe in the power of perfectly fitting, beautiful clothes. Book a one-to-one consultation with our experienced stylists and experience the difference of a truly personalized shopping journey. Link in bio to reserve your appointment.
• •Email to Subscribers (Announcing New Arrivals): Dear [Customer Name], Be the first to experience the latest arrivals at Jessimara. Laura and the team have hand-selected unique pieces from the world's most exciting designers, alongside our exclusive Jessimara Collection, crafted for enduring style. Explore what's new and find your next cherished garment.
• •Product Description (For a Jessimara Collection Coat): The Essence of Jessimara. Crafted from the finest [Material, e.g., Italian Shearling], this signature coat from our exclusive Jessimara Collection is individually designed and perfected. Offering both luxurious warmth and timeless sophistication, it’s a piece to accompany you through every aspect of life with effortless chic.