Brand Tone

Whimsical, Playful, Feminine, and Nostalgic.

Brand Values

• •Femininity: Celebrating and embracing all expressions of femininity.
• •Joy and Happiness: Aiming to "Bring Happy Home" and add joy to everyday tasks.
• •Celebration: Focusing on the joys of family, home, and entertaining.
• •Style and Quality: Offering unique, custom-designed products with a vintage-inspired aesthetic and high-quality materials.
• •Tradition & Nostalgia: Honoring traditions and evoking a sense of a lovingly re-imagined past.

Best Practices

• •Embrace Playful & Whimsical Language: Use words that evoke fun, charm, and a lighthearted spirit (e.g., "darling," "sweet," "flirty," "whimsical," "sparkle," "giggle").
• •Highlight Femininity Positively: Celebrate the feminine aspect of the brand in an empowering and joyful way, using terms like "fearlessly feminine," "girly," and "elegant."
• •Incorporate a Nostalgic Touch: Reference vintage styles, classic patterns, and the joy of traditions or "bygone eras" to connect with the brand's retro inspiration.
• •Focus on "Bringing Happy Home": Consistently weave in the theme of joy, happiness, and celebration in the context of home, cooking, and entertaining.
• •Maintain a Friendly and Welcoming Voice: Address the audience in a warm, approachable manner, as if sharing a delightful secret or a happy thought with a friend.

Social Perception

Jessie Steele is generally perceived as a charming brand that revitalized the apron, turning it into a fashionable and fun home accessory. Customers appreciate the unique, feminine, and retro designs, as well as the quality of the products. The brand is associated with a sense of nostalgia and making everyday moments in the kitchen feel more special and stylish. The features in popular media have also contributed to its iconic status. There's an understanding that their products are designed by women, for women.

Copy Examples

• •Headline: "Sprinkle Joy Into Your Kitchen! ✨ Discover Jessie Steele's new collection of charming aprons and bring happy home today."
• •Social Media Post: "Feeling flirty and festive? 🍒 Our [Product Name, e.g., Cherry Cupcake Apron] is the perfect recipe for a stylish day in the kitchen! Fearlessly feminine, wonderfully you. #JessieSteele #BringHappyHome #VintageKitchen"
• •Product Description Snippet: "Step back in time with a touch of modern flair. Our [Product Name, e.g., Parisian Toile Oven Mitts] are crafted from high-quality cotton with an in-house designed print that whispers tales of charming cafes and sweet delights. Make every moment a celebration!"
• •Email Subject Line: "Psst... Your Kitchen is Calling for a Dash of Darling! 🌸"
• •Website Banner: "Jessie Steele: Weaving a little vintage charm and a lot of happiness into every stitch. Explore our timeless textiles."