Brand Tone

Whimsical & Playful, Friendly & Approachable, Helpful & Resourceful, Professional & Clear

Brand Values

• •Creativity & Inspiration
• •Quality
• •Joy & Fun
• •Originality & Respect for Art
• •Versatility & Usefulness

Best Practices

• •Embrace “Cute” and “Fun”: Consistently use adjectives like “cute,” “adorable,” “whimsical,” “playful,” “fun,” and “charming” to describe the illustrations and their impact.
• •Keep it Positive and Upbeat: The language should always be optimistic and encouraging, inspiring users to create. Avoid overly formal or negative phrasing.
• •Use Simple, Clear, and Accessible Language: While creative, the copy should be easy to understand for a broad audience, including hobbyists and professional designers. Avoid jargon where possible, or explain it simply (like file types in FAQs).
• •Incorporate Action-Oriented & Inspiring Verbs: Use verbs that encourage engagement and creativity, such as “sparkle up,” “create,” “design,” “imagine,” “craft,” “celebrate,” “unleash.”
• •Be Authentic and Passionate: Let Jessica's genuine passion for illustration and creativity shine through. A friendly, slightly informal yet professional voice will resonate well with the existing community. When mentioning rules (like terms of use), phrase it respectfully and kindly (e.g., “Be Kind. Do not share, steal or claim our artwork as yours.”).

Social Perception

Highly Positive, Reliable Resource, Good for Personal & Small Commercial Use, Associated with Cuteness and Whimsy

Copy Examples

• •Sparkle up your next project with our new Forest Friends clipart set! 🐿️🌿 These adorable critters are ready to bring a touch of woodland whimsy to your cards, nursery decor, or teaching materials. Hop on over and let the cuteness begin! #CuteClipart #DigitalArt #CraftingFun #JessicaWeibleIllustrations
• •Get the party started with our 'Birthday Bash' digital clipart! 🎂🎈 Featuring everything from giggling gift boxes to cheerful candles, these fun and festive graphics are perfect for creating unique invitations, thank you notes, or super cute scrapbook pages. High-quality, easy to use, and instantly downloadable – because every celebration deserves a sprinkle of handmade charm!
• •✨ NEW! Whimsical Wonders & Crafty Inspiration Inside! ✨
• •Unleash Your Creativity! 🎨 Get 20% off all our cute and cuddly digital stamps this week only. Perfect for teachers, crafters, and dreamers! #DigitalStamps #CraftSale #DIYProjects
• •Hello sunshine! Jessica Weible Illustrations is all about adding a little illustrated joy to your world. We believe in the magic of cute designs and the power of a well-placed doodle. From playful stick figures to charming characters, our graphics are made with love, ready to make your creative projects shine! Let's make something adorable together!