Brand Tone

Relatable, Approachable, Confident, Empowering, Feminine, Playful, Authentic, Genuine, Accessible, Inclusive

Brand Values

• •Authenticity
• •Confidence
• •Inclusivity
• •Comfort
• •Value/Affordability
• •Joy & Positivity
• •Resilience & Empowerment

Best Practices

• •Embrace Authenticity & Relatability: Write as if you're talking to a friend. Use a warm, approachable, and down-to-earth voice. Share stories (even small ones) that connect with everyday experiences. Avoid overly formal or technical jargon.
• •Focus on Empowerment & Confidence: Use uplifting and positive language. Highlight how the products help the customer feel good about themselves. Phrases like "own your style," "step into your confidence," or "feel your best" align well.
• •Keep it Feminine & Playful (where appropriate): Incorporate descriptive words that evoke a sense of fun, chicness, and femininity (e.g., "breezy," "sparkle," "flirty," "dreamy," "vibrant") when describing relevant products, while still being grounded and accessible.
• •Highlight Inclusivity & Comfort: Regularly reinforce that the brand is for "every body" and that comfort is key. Mention features that contribute to comfort and a good fit for various sizes.
• •Stay Connected to Jessica's Voice (but don't imitate): While Jessica Simpson is the face and inspiration, the brand voice should feel like an extension of her values (relatability, resilience, genuine connection) rather than a direct impersonation. Use a conversational style that feels personal and caring.

Social Perception

Positive perception of stylish, comfortable, and good-quality clothing at a reasonable price. Jessica Simpson is seen as a successful entrepreneur and relatable. Evolving style with a mix of Texas roots and California cool, with a boho-chic and classic feel.

Copy Examples

• •Headline (New Dress Collection): Feel-Good Dresses for Your Everyday Amazing. ✨ Slip into confidence. Body: Our new collection is here to make you shine! From breezy maxis to playful minis, find the perfect dress that’s as unique and fabulous as you are. Comfort, style, and a little bit of sunshine in every stitch. #JessicaSimpsonStyle
• •Instagram Post (Boots): Step into Your Power. 👢 These boots aren't just made for walking – they're made for conquering. Real style, real comfort, real you. What adventures will your Jessicas take you on today? #JessicaSimpson #BootSeason
• •Facebook Ad (Denim): Your Perfect Fit is Here! 💕 We get it – finding denim that feels *and* looks amazing is everything. Our latest jeans are designed for every body, every moment. Stretch, style, and all-day comfort guaranteed. Shop now and find your new faves! #JessicaSimpsonDenim #FashionForEveryBody
• •Website Banner (Accessories): The Finishing Touch to Your Fabulous. 💍✨ From statement earrings to everyday delicate necklaces, our new accessories are here to help you express your signature style. Shine on! #JSSparkle
• •Email Subject Line (General Promotion): Hey Beautiful, Your Next Favorite Outfit is Calling! 😉 Body Snippet: Life’s too short for boring clothes! At Jessica Simpson, we believe fashion should be fun, fearless, and always make you feel like the best version of yourself. Discover on-trend styles designed with love, just for you. P.S. You deserve it!