Brand Tone

heartfelt, personal, and appreciative

Brand Values

• •Artistic Passion & Creativity
• •Personal Connection & Customer Service
• •Sentimental Value & Joy
• •Quality & Attention to Detail
• •Gratitude

Best Practices

• •Always Speak from the Heart: Infuse copy with genuine emotion and personal touches. Share the passion behind the art.
• •Use Warm and Welcoming Language: Make customers feel like they are interacting with a person, not just a business (e.g., "I'm so glad you're here," "Let's create together").
• •Highlight the "Why": Emphasize the joy of creating and the sentimental value of the artwork for gifting and preserving memories.
• •Incorporate Customer Language: Use words and phrases from positive customer testimonials to resonate with potential buyers (e.g., "heartfelt smiles," "captured every detail").
• •Maintain a Tone of Gratitude and Appreciation: Regularly express thanks to customers and convey how much their support means.

Social Perception

Jessica Beaver Creative is perceived very positively by its customers. Reviews and testimonials consistently use words like "beautiful," "exceptional," "wonderful," "amazing," and "thrilled." Customers feel that their expectations are often exceeded and appreciate the personalized nature of the art and the collaborative process with Jessica. The artwork is seen as a way to create unique and meaningful gifts that evoke strong emotional responses, such as recipients crying upon opening them. The brand is viewed as a woman-owned small business that delivers high-quality, custom art with a personal touch.

Copy Examples

• •Capture a moment, create a memory. Let us turn your cherished photos into timeless watercolor silhouettes, handcrafted with love and a touch of modern elegance. Because some memories deserve to be art.
• •From my heart to your home. I'm Jessica, and I pour my passion into every custom portrait, hoping to bring a little more joy and beauty into your world. Let's create something special together.
• •The perfect gift is personal. Surprise your loved ones with a unique silhouette or watercolor that tells their story. Witness the heartfelt smiles, the happy tears – it's the magic of truly thoughtful art.
• •More than just a portrait, it's a piece of your heart. We take pride in capturing the unique essence of your loved ones (pets included!) with meticulous detail and artistic flair. Your vision, our creation.
• •So glad you found us! We believe art has the power to connect and inspire. Explore our custom creations and let's bring your special moments to life with color, care, and creativity.