Brand Tone

Aspirational, Personal, and Expert

Brand Values

• •Quality and Craftsmanship
• •Accessibility
• •Customer-Centric Service
• •Empowerment
• •Cultural Heritage

Best Practices

• •Lead with the "Why": Always connect the jewelry back to the core values of empowerment, heritage, and personal storytelling. Don't just sell a product; sell the feeling of "abundance" and "glamour" it represents.
• •Use the Founder's Voice: Incorporate Jess's personal story and passion into the copy where appropriate. Using "I" or "we" in a way that feels authentic to her vision will strengthen the personal connection with customers.
• •Balance Aspiration with Accessibility: Use luxurious, evocative language but always ground it in the brand's commitment to accessibility. Mentioning different options (like lab-grown diamonds) or financing services can make the brand feel inclusive.
• •Educate and Empower: Leverage the brand's expertise. Create content that explains the difference in materials, the details of craftsmanship, or how to care for fine jewelry. This builds trust and positions the brand as an expert guide, not just a seller.
• •Amplify Customer Stories: Feature testimonials and custom-piece stories prominently in marketing materials. This validates the brand's promises of quality and service and reinforces the idea that each piece of jewelry is part of a larger personal narrative.

Social Perception

Trusted Professionalism; High-Quality Products; Exceptional Experience

Copy Examples

• •Inspired by the strength and grace of the women who wear it. Our new collection is more than just jewelry; it’s a celebration of your story, crafted to last a lifetime. Discover pieces that speak to you. #JessElyseJewelry #FineJewelry #Empowerment
• •Your love story is one-of-a-kind. Your ring should be too. Let us guide you through our private jeweler experience to create the symbol of your forever. From ethically sourced diamonds to handcrafted designs, we build your dream ring with you, for you. Book your complimentary consultation today.
• •The essential gold chain, reimagined. Designed for daily luxury, this piece is a nod to our heritage and love for all things gold. Solid 14k gold provides a substantial feel and a glow that captures the light with every move. Wear it alone as a statement of quiet confidence or layer it to tell a bolder story. A timeless investment in your personal collection.
• •Subject: A little luxury, just for you. We believe every woman deserves to feel glamorous. It’s why our founder, Jess, started this journey—to make high-quality, beautiful fine jewelry accessible. As a thank you for being part of our community, here's a first look at our latest arrivals, designed to bring a little sparkle to your everyday.
• •The art of the perfect stack ✨. We believe jewelry should be personal, a way to tap into your own sense of abundance and style. Mix metals, layer textures, and let every piece reflect a part of you. #JewelryStyling #GoldJewelry #LayeredNecklaces #JessElyse