Brand Tone

empowering, friendly, and inspirational

Brand Values

• •Empowerment
• •Inclusivity
• •Cruelty-Free
• •Individuality
• •Quality

Best Practices

• •Always Empower: Every piece of copy, from a tweet to a product description, should aim to uplift and inspire the audience. Use strong, positive verbs and affirmations.
• •Stay Personal and Approachable: Use a conversational tone. Address your audience directly ("You," "Your"), and don't be afraid to use friendly sign-offs like "XOXO" to maintain a close connection.
• •Champion Inclusivity: Ensure that your language and imagery are consistently inclusive, representing a diverse range of people and beauty expressions.
• •Tell Your Story: Weave the founder's story and the brand's mission into your content. This reinforces authenticity and helps customers connect with the "why" behind the products.
• •Focus on Self-Expression: Frame makeup as a tool for self-expression and confidence, not as a mask to hide behind. The message should always be about enhancing the beauty that is already there.

Social Perception

The public and customers perceive JessBe Beauty as a genuine and mission-driven brand. Customers appreciate the high-quality products and the positive messaging of self-love and confidence. The brand is seen as a refreshing presence in the beauty industry, focusing on enhancing natural beauty rather than altering one's appearance to fit in. The personal story of the founder resonates with many, adding a layer of authenticity and trustworthiness to the brand.

Copy Examples

• •Unleash your inner queen with our new 'Royalty' lipstick collection. Because you deserve to conquer the day, one bold swipe at a time. #JessBeYouAndOwnIt
• •Your beauty is your power. Our 'Glow Up' highlighter is here to make sure your unique sparkle never goes unnoticed. Tag a friend who needs a reminder of their own brilliance! ✨ #JessBeBeauty
• •Ready to feel as amazing as you truly are? For a limited time, get a free 'Confidence' lip gloss with any purchase over $50. It's more than makeup, it's a movement. Join us. XOXO
• •Tired of beauty standards that don't represent you? So are we. At JessBe Beauty, we celebrate YOU. Our cruelty-free cosmetics are designed for every face, every shade, every story. Discover the collection today.
• •Our 'Fearless' eyeshadow palette isn't just about color; it's about courage. With 12 highly-pigmented, blendable shades, you have everything you need to express your truest self. Go ahead, be fearless. #BeautifulIsYou