Brand Tone

Kind & Thoughtful, Quirky & Unique, Personal & Authentic, Passionate, Connection-Focused, Sustainable & Conscious

Brand Values

• •Kindness
• •Quirkiness
• •Sustainability
• •Connection
• •Creativity & Illustration
• •Inclusivity

Best Practices

• •Embrace "Kind, Quirky, Sustainable": Let these three core values shine through in your language. Use warm, friendly, and slightly playful words. Highlight the eco-friendly aspects naturally within product descriptions and brand storytelling.
• •Focus on Connection: Frame your copy around the *why* – the importance of connecting with loved ones. Talk about the feeling of sending and receiving a physical card.
• •Be Authentic & Personal: Continue sharing snippets of your journey and passion. Use "I" and "my" where appropriate to maintain that personal touch from Jess, the creator. This builds trust and relatability.
• •Highlight Uniqueness: Don't just say the cards are unique; briefly explain what makes them special – the illustration style, the thoughtful messaging, the distinctiveness from mass-produced cards.
• •Maintain a Positive and Uplifting Voice: Even when addressing more sensitive occasions (like sympathy cards), ensure the underlying tone is one of care, support, and gentle optimism, reinforcing the brand's aim to spread kindness.

Social Perception

Customers perceive Jess A Little Creative as a provider of high-quality, beautifully designed, and unique greeting cards. The brand is known for excellent, personal, and thoughtful customer service, including quick dispatch and handwritten thank you notes. The eco-friendly and sustainable practices are recognized and appreciated by customers. Jess A Little Creative is seen as a brand that facilitates meaningful and personal connections.

Copy Examples

• •Product Description (for a new card design): Meet the 'Little Hello' card – because sometimes, a small thought can make a big difference. Illustrated with our signature quirky charm and printed on beautiful, sustainable card, it’s the perfect way to send a little sunshine and let someone know you’re thinking of them. Kind to the planet, and kind to the soul.
• •Social Media Post (Instagram/Facebook - if active): Feeling those 'just because' vibes? ✨ Our cards are all about sparking genuine connections, one unique illustration at a time. Who would you send a little paper hug to today? Tag them below and spread some kindness! #JessALittleCreative #ThoughtfulPeople #SustainableGreetings #QuirkyCards #HumanConnection
• •Email Newsletter Snippet (promoting a collection): In a world of fleeting digital messages, dare to be different. Our latest collection is brimming with unique designs crafted to help you share real moments and heartfelt words. Each card is a little piece of art, sustainably made, and ready to carry your kindest thoughts. Find your perfect way to connect.
• •About Us' Snippet (refresh): Hi, I'm Jess! I believe in the power of a thoughtfully chosen card to brighten a day and strengthen a bond. That's why Jess A Little Creative is all about unique, quirky, and always sustainable greeting cards. Designed from my cosy Cheltenham studio, each one is a little invitation to connect, share a smile, and spread a bit of kindness.
• •Call to Action (on website banner): Send a little connection. Discover unique, eco-friendly cards for all of life’s moments – thoughtfully designed and sustainably made.