Brand Tone

Empowering, Reassuring, and Direct

Brand Values

• •Customer Satisfaction
• •Accessibility/Convenience
• •High-Quality Sportswear
• •Empowerment
• •Trustworthiness

Best Practices

• •Highlight customer benefits (e.g., "optimal performance," "feel stronger").
• •Use strong calls to action (e.g., "ACHETEZ MAINTENANT," "Shop online").
• •Maintain Clarity and Directness: Especially in calls to action and product descriptions, be clear about what you're offering and what you want the customer to do (e.g., "ACHETEZ MAINTENANT," "Shop online").
• •Emphasize Guarantees: Continue to prominently feature guarantees like '100% SATISFAIT OU REMBOURSÉ' and secure payment options to build trust.
• •Personalize Communication: Acknowledge and address customer concerns proactively, showing that JE Sport Store values customer feedback and is committed to resolving issues promptly.

Social Perception

A trustworthy and reliable provider of high-quality sportswear that empowers customers to achieve their optimal performance.

Copy Examples

• •Sentez-vous inarrêtable (Feel unstoppable).
• •Chez JE Sport Store, nous sommes convaincus qu'une performance optimale commence par un équipement adapté (At JE Sport Store, we are convinced that optimal performance begins with suitable equipment).
• •100% SECURE PAYMENT
• •END-TO-END TRACKED DELIVERY
• •100% SATISFIED OR REFUNDED