Brand Tone

Knowledgeable, Direct, and Transactional, focusing on expertise and facilitating quick purchases with technical and product-focused language.

Brand Values

• •Comprehensiveness: Being a one-stop shop for all auto body needs.
• •Reliability and Trust: Delivering dependable service, fast shipping, and accurate products.
• •Value and Accessibility: Offering trusted brands at reasonable prices for both DIYers and professionals.
• •Expertise: Establishing itself as an expert resource in the auto refinishing industry.

Best Practices

• •Prioritize Clarity Over Cleverness: Use direct, straightforward language to clearly state product benefits and choices.
• •Speak the Language of the Pro: Utilize correct industry terminology to build credibility and demonstrate understanding of customer needs.
• •Focus on the Solution and Result: Frame product benefits around solving problems or achieving desired outcomes.
• •Lead with Trust and Reliability: Leverage the strong reputation by using phrases like "The Professional's Choice" or referencing positive ratings.
• •Maintain a Transactional Focus: Keep the path to purchase clear and simple with direct calls-to-action.

Social Perception

A trusted and no-frills supplier, perceived as highly reliable and efficient, a go-to functional partner for auto body projects, and an expert resource that delivers on its promises quickly and accurately.

Copy Examples

• •Stop searching, start painting. From 3M abrasives to Valspar clear coats, find everything your shop needs in one place. Competitive prices and fast, free shipping. Shop Jerzyautopaint.com now.
• •Perfect match, pro finish. Our custom aerosol spray paints deliver flawless results, straight from the can. Swipe to see this stunning restoration using our Pantone PMS color-matching service. #jerzyautopaint #custompaint #carrestoration #autobody
• •Your Project Can't Wait. Get the Right Supplies, Right Now. Order by 3 PM for same-day shipping or choose free in-store pickup. The professional's choice for speed and reliability.
• •This Matrix AG-40 High Solid European Clear Coat provides a premium, high-gloss finish with excellent durability and UV resistance. Its 2:1 mixing ratio ensures easy application and superior flow, reducing buffing time. Ideal for overall and spot repairs. The professional standard for a glass-like shine.
• •Stock Up & Save: 15% Off All Body Fillers & Primers This Week.