Tono de Marca

trendy, bold, and connected to youth/street culture

Valores de Marca

• •Uniqueness/Individuality
• •Trendiness/Relevance
• •Entrepreneurial Spirit
• •Connection to Music & Sports Culture
• •Ambition/Dominance

Mejores Prácticas

• •Stay Current: Continuously monitor trends in music, sports, and internet culture to ensure copy feels fresh and relevant.
• •Use Youth-Oriented Language: Incorporate contemporary slang and a confident, slightly edgy tone, but avoid being overly try-hard or alienating. The voice should be aspirational and in-the-know.
• •Emphasize Exclusivity and Uniqueness: Highlight that these are custom designs not available elsewhere. Use words like "exclusive," "limited," "one-of-a-kind," "custom."
• •Show, Don't Just Tell: Instead of saying "we're trendy," reference specific cultural touchstones or collaborations that prove it.
• •Maintain an Energetic and Confident Voice: Copy should be bold, direct, and convey a sense of leadership and excitement, aligning with the "CHAMP" persona. Avoid passive language.

Percepción Social

Positive: Seen by some as a source for unique, high-quality, and stylish custom jerseys that tap into current trends and celebrity culture. They are recognized for successful collaborations with well-known artists and influencers. The founder's entrepreneurial success story also garners positive attention. Negative: A significant number of customers report negative experiences, primarily concerning poor customer service (lack of response, no functional phone number), orders not being delivered or being incorrect, and extreme difficulty obtaining refunds. Some reviews accuse the company of being a "scam" or "fraud," with claims that positive reviews might be incentivized. This suggests a disconnect between the brand's projected image and the actual customer experience for a portion of their clientele.

Ejemplos de Copy

• •Stop blending in. Start standing out. Your custom drip, designed by a CHAMP. Shop the latest drops now.
• •Tired of the same old gear? We get it. Jersey Champs: Fresh designs you won't find anywhere else. Level up your look.
• •From viral moments to your favorite artists – we turn hype into your next statement piece. Cop the unmissable before it's gone.
• •Don't just follow trends. Wear them. Jersey Champs: Revolutionizing the jersey game, one unique design at a time.
• •Why be a fan when you can be a CHAMP? Exclusive jerseys, iconic collabs. This ain't your average merch.