Brand Tone

Nostalgic, Story-driven, Authentic, Unpretentious, Friendly, Welcoming, Celebratory, Fun-loving, Relaxed, and "Take it Easy"

Brand Values

• •Legacy & Heritage: Honoring Jerry Jeff Walker's music, life, and the story behind the sangria.
• •Authenticity: Staying true to the "original recipe" and the spirit of Jerry Jeff Walker.
• •Friendship & Camaraderie: The sangria is positioned as a drink to be shared with good friends, creating memorable moments.
• •Musicality: Deeply connected to the song "Sangria Wine" and Jerry Jeff's musical identity.
• •Quality & Natural Ingredients: Highlights the all-natural, low-sugar, low-calorie aspects of the product.
• •Independent Spirit: Reflects Walker's "outlaw" image and his independent approach to his music career.

Best Practices

• •Embrace the "Buckaroo" Spirit: Consistently use friendly, informal, and slightly rustic language. Terms like "Buckaroos," "gonzo," and "compadres" reinforce the brand's personality.
• •Storytelling is Key: Always weave in the origin story of the sangria and its connection to Jerry Jeff Walker, his music, and his friends. This is the core of the brand's identity.
• •Keep it Authentic & Real: Avoid overly corporate or polished language. The tone should feel genuine, unpretentious, and true to Jerry Jeff's "outlaw" image.
• •Connect with Music: Regularly reference the song "Sangria Wine" and Jerry Jeff's musical legacy. Encourage listening and sharing, making the music an integral part of the brand experience.
• •Focus on Shared Experience: Emphasize the social aspect of enjoying sangria – with friends, making memories, and celebrating good times, reflecting the lyrics and spirit of the song.

Social Perception

Perceived as authentic, fun, and enjoyable, perfect for social gatherings. Strongly associated with Jerry Jeff Walker's fans and those who appreciate the 'outlaw country' ethos. Newer consumers may be drawn to the all-natural, low-sugar attributes and the unique story.

Copy Examples

• •Headline: "Uncork a Legendary Night. Jerry Jeff Walker's Sangria – The Story in Every Sip." Body: "Inspired by a wild night of music and camaraderie 50 years ago, our Sangria is made with all-natural ingredients, just like Jerry Jeff, Jimmy Buffett, and their gonzo compadres would've wanted. Here's to good friends and great sangria! #JerryJeffSangria #GonzoGoodTimes"
• •Social Media Post: "Hey Buckaroos! Got that 'Sangria Wine' song stuck in your head? Us too! Grab a 4-pack of the real deal – low sugar, all-natural, and packed with the spirit of Jerry Jeff. Perfect for your own legendary nights. (Link in bio to shop & listen!) #SangriaWine #JerryJeffWalkerLegacy"
• •Product Description Snippet: "More than just a sangria, it’s a taste of a story. Crafted from the recipe born out of a night of guitars and good times, Jerry Jeff Walker's Sangria is all-natural, gluten-free, and only 110 calories. Pure, simple, and ready to make some memories. #TheRecipeIsInTheSong"
• •Email Subject Line: "Hi Buckaroo, Ready for a Taste of the Legend?" Email Body Snippet: "Remember those nights, singing along to 'Sangria Wine'? Jerry Jeff Walker bottled that feeling. Our all-natural sangria is a tribute to the song, the man, and the wild, free spirit of those good old days. Low sugar, big flavor, and a whole lotta soul. Order yours and let the good times roll! #JerryJeffLivesOn"
• •Ad Copy: "Some things just get better with age – like good stories and good sangria. Jerry Jeff Walker's Sangria Wine: born from a legendary song, crafted for today's good times. All-natural, low calorie, and undeniably Jerry Jeff. Find it near you! #GoodFriendsGreatSangria"