Brand Tone

Enthusiastic, Friendly, Playful, Engaging, Nostalgic, Aspirational, Customer-Focused, Appreciative

Brand Values

• •Authenticity
• •Variety and Novelty
• •Customer Satisfaction
• •Passion for American Culture
• •Bringing the 'American Dream'

Best Practices

• •Embrace Enthusiasm: Use exclamation points (sparingly but effectively), positive adjectives, and an upbeat rhythm in your sentences.
• •Use Relatable, Friendly Language: Write as if you're talking to a friend who shares a love for American treats. Avoid overly formal or corporate jargon. Incorporate a mix of English and Italian where appropriate for the target audience, especially on social media.
• •Incorporate Emojis Strategically: Use relevant and fun emojis (🇺🇸, 🎉, 😋, ✨, 🥤, 🍫) to add personality and visual appeal, especially on social media and in informal communications.
• •Highlight Novelty and Exclusivity: Emphasize the 'hard-to-find' nature of some products and the excitement of trying something new or authentically American.
• •Foster Community: Encourage interaction by asking questions, running polls, and responding to comments in a warm and engaging manner. Use terms like 'gang' or 'community' as they do.

Social Perception

Positive Customer Experiences, Community Engagement, Trusted Source for American Goods, Fun and Exciting

Copy Examples

• •🇺🇸 Straight from the States to your doorstep! 🗽 Your taste buds are about to do a happy dance! 🎉 Check out the newest [Product Name] that just landed at Jerry America. Get yours before it's gone! #TasteTheStates #AmericanGoodies #NewArrival #JerryAmerica
• •Missing those iconic American flavors? 🥤🍫 Jerry America brings your favorite US snacks and drinks right to you in Europe! From classic candies to crunchy chips, rediscover the taste of America. Shop now and treat yourself! 👉 [Link to Website] #AmericanFood #SnackAttack #JerryAmericaFood
• •Your American Dream, Delivered! 🚚✨ Explore thousands of authentic US snacks, drinks, and treats. What are you craving today? #JerryAmerica #AuthenticUSA
• •Packing up some serious American deliciousness for another happy customer! 🤩 What are your go-to US snacks? Let us know in the comments! 👇 #AllAmericanFood #JerryAmerica #TikTokMadeMeBuyIt #SnackHaul
• •🎉 Get Your American Fix! 🎉 Special Deals Inside on Your Favorite Snacks from Jerry America!