Brand Tone

Artisanal & Authentic, Heritage-Rich & Established, Family-Oriented & Welcoming, Quality-Focused, Inspired & Creative, Educational & Engaging

Brand Values

• •Craftsmanship: Dedication to traditional glassblowing techniques and hand-finishing.
• •Heritage: Preserving and continuing a two-thousand-year-old tradition.
• •Family: A multi-generational family business with a passion passed down.
• •Quality & Beauty: Creating beautiful, functional, and unique glassware.
• •Authenticity: Each piece is individually made and has its own character.
• •Community: Engagement with the local Kilkenny craft network and support for local charities.
• •Irish Identity: Inspiration drawn from the Irish landscape and being proudly "MADE in Kilkenny".

Best Practices

• •Emphasize "Handmade" and "Artisanal": Consistently use terms like "hand-blown," "hand-finished," "handmade," "crafted by our artisans" to reinforce the value of the traditional process.
• •Tell the Family Story: Weave in the narrative of the Leadbetter family, their passion, and the multi-generational aspect of the business to build connection and authenticity.
• •Highlight Irish Roots & Inspiration: Reference the Kilkenny location and the inspiration drawn from the Irish landscape (colours, forms) to ground the brand in its unique identity.
• •Use Evocative and Sensory Language: Describe the "magic" of glassblowing, the "dance" of molten glass, the "softness" of the hand-finished rim, and the "vibrant" colours to engage the audience.
• •Maintain a Warm and Welcoming Voice: Reflect the friendly, family-oriented nature of the studio experience in all communications, inviting customers to connect with the brand, whether online or in person.

Social Perception

Jerpoint Glass is highly regarded as a preserver of traditional Irish craftsmanship. Customers and visitors perceive the brand as authentic, producing high-quality, beautiful, and unique glassware. The family-run aspect and the opportunity to witness the glassblowing process are significant attractions and contribute to a positive perception. They are seen as an important part of Kilkenny's artistic and tourism landscape. The brand evokes a sense of artistry, heritage, and a connection to Irish culture. There's an appreciation for the tactile and aesthetic qualities of their hand-finished products, especially the "uniquely soft rim."

Copy Examples

• •Jerpoint Glass: Generations of Irish Craftsmanship, Captured in Every Curve. Since 1979, our family has been transforming molten glass into timeless treasures, inspired by the Kilkenny landscape. Discover the enduring beauty of hand-blown glass, made with passion.
• •Witness the dance of fire and breath. ✨ At Jerpoint Glass, ancient techniques meet contemporary Irish design. Each piece tells a story of heritage and artistry, hand-finished for a touch you won't find anywhere else. Visit our Kilkenny studio or explore the collection online. #JerpointGlass #HandmadeGlass #IrishDesign #Craftsmanship
• •Bring the colours of the Irish countryside into your home with our hand-blown [Product Name] vase. Masterfully crafted by the Leadbetter family, its unique swirls and soft, hand-finished rim reflect over 40 years of dedication to the art of glass. Perfect for your favourite blooms or as a standalone piece of art.
• •More than just a studio, Jerpoint Glass is a family legacy. Founded by Keith and Kathleen Leadbetter, and now thriving with the next generation, we pour our hearts into every mouth-blown creation. Experience the magic of traditional Irish glassmaking.
• •Own a Piece of Irish Heritage. Explore Jerpoint Glass – Beautifully Functional, Authentically Handmade. Shop Now or Plan Your Studio Visit.