Brand Tone

Traditional & Heritage-Focused, Trustworthy & Quality-Oriented, Resilient & Adaptable, Community-Oriented & Local

Brand Values

• •Quality
• •Tradition & Legacy
• •Resilience & Agility
• •Customer Focus
• •Family

Best Practices

• •Embrace Heritage Storytelling: Consistently weave the company's long history, founding story, and generational legacy into communications. This reinforces tradition and trustworthiness.
• •Prioritize Quality in Messaging: Use language that reflects high standards, premium ingredients, and careful processes (e.g., "finest," "time-honored," "expertly roasted").
• •Maintain a Respectful and Established Voice: Avoid overly casual slang or fleeting trends. The tone should be professional yet warm, reflecting a business that has stood the test of time.
• •Highlight Community Connection (if applicable): Emphasize local roots and long-standing relationships with the community to foster a sense of familiarity and trust.
• •Ensure Visual Consistency: Though not directly copy, ensure that branding, imagery, and website design align with the traditional, quality-focused tone. Old photographs, classic typography, and warm, inviting colors can support the copy's message.

Social Perception

Established Local Institution, Provider of Quality Goods, Reliable & Longstanding

Copy Examples

• •Headline: Since 1884: Crafting Quality Nuts and Candies for Generations. Body: Experience the taste of tradition. For nearly 150 years, Jeppi Nut & Candy Company has been dedicated to providing the finest nuts, seeds, and confections, made with the same care and commitment to quality as the day our journey began. Taste the legacy.
• •Headline: The Flavor of Baltimore, Roasted with Pride. Body: From local ballgames to holiday tables, Jeppi has been a part of our community's moments for generations. We're proud of our Baltimore roots and our heritage of delivering exceptional flavor and freshness, year after year.
• •Headline: More Than Just Nuts. It's a Tradition of Excellence. Body: At Jeppi, 'quality' isn't just a word; it's our promise. Passed down through generations, our commitment to sourcing the best ingredients and our time-honored roasting methods ensure every bite is a testament to our enduring legacy.
• •Headline: Resilience in Every Roast, Quality in Every Bag. Body: Through changing times, our dedication to quality has never wavered. Jeppi Nut & Candy Company: a story of perseverance, family, and the unwavering pursuit of providing the very best for our customers since 1884.
• •Headline: Your Trusted Source for Premium Nuts, Candy, and Concession Supplies. Body: For freshness you can taste and quality you can trust, turn to Jeppi. The Mid-Atlantic's premier purveyor for nearly 150 years, continuing our tradition of excellence with every order.