Tono de Marca

Nurturing & Empathetic, Authentic & Handmade, Calm & Soothing, Friendly & Approachable, Mindful & Intentional

Valores de Marca

• •Well-being & Self-Care
• •Handmade Quality & Craftsmanship
• •Natural & Local
• •Comfort & Relief
• •Authenticity & Transparency
• •Eco-consciousness

Mejores Prácticas

• •Embrace Empathy: Always write from a place of understanding the customer's need for comfort, relaxation, or pain relief. Use language that shows you care (e.g., 'we understand,' 'gentle relief,' 'soothe your senses').
• •Highlight 'Handmade with Love': Consistently weave in the handmade nature of the products and the care that goes into making them. Mentioning 'Melbourne-made' or 'locally sourced' reinforces authenticity and quality.
• •Use Sensory & Evocative Language: Describe the feel of the fabrics, the scent of the lavender, the warmth of the heat pack. Use words like 'soft,' 'soothing,' 'calming,' 'fragrant,' 'gentle,' 'cozy' to engage the senses and align with the brand's comforting essence.
• •Maintain a Friendly & Personal Voice: Address the audience directly (using 'you' and 'your'). Share snippets of the brand story or the making process to foster connection. Keep the tone approachable, as if speaking to a friend.
• •Focus on Benefits & Rituals: Instead of just listing product features, explain how they contribute to well-being. Frame product use as a positive self-care ritual (e.g., 'your evening unwind ritual,' 'a moment of calm'). This elevates the product beyond a simple item to an experience.

Percepción Social

Jentl is perceived as a genuine, small-scale artisan brand offering high-quality, effective, and beautifully made wellness products. Customers appreciate the 'handmade with love' aspect and the personal story behind the brand, which adds a layer of trust and connection. The brand is associated with relaxation, natural pain relief, and thoughtful self-care rituals. There's a positive sentiment regarding the aesthetic appeal and the quality of materials used. It's seen as a go-to for unique, comforting gifts, both for oneself and others.

Ejemplos de Copy

• •Instagram Post (Image: A beautifully packaged Jentl eye pillow on a cozy blanket next to a cup of tea): Pause. Breathe. Reconnect. ✨ Our handmade lavender eye pillows are more than just a comfort; they're an invitation to cherish a quiet moment, just for you. Crafted with love in Melbourne from soft, natural cotton and filled with soothing Australian wheat and fragrant lavender. Where will your Jentl moment take you today? #jentl #selfcare #handmadewithlove #eyepillow #naturalwellness #melbournemade #quietmoment
• •Facebook Ad (Targeting users interested in mindfulness and natural pain relief): Tired of tension headaches or seeking a natural way to unwind? Discover the gentle comfort of Jentl. Our handmade heat packs, lovingly crafted in Melbourne, offer soothing warmth to ease aches and calm your mind. Made with natural ingredients for your well-being. Shop our collection today and embrace the art of self-care. 👉 [Link to Website] #jentlcomfort #naturalpainrelief #handmadeheatpack #melbournehandcrafted #selfcarerituals #unwindnaturally
• •Product Description (for a Self-Care Hamper): The Jentl Unwind Hamper: Your Sanctuary in a Box Lovingly curated to bring moments of peace and rejuvenation into your busy life. This hamper features our signature handmade heat pack (choose your favourite fabric!), a calming lavender eye pillow, and [mention another small, complementary item like a local tea or natural soap]. Each item is crafted with care in our Melbourne studio, using natural materials to help you soothe your body and mind. Gift yourself, or someone special, the permission to relax and recharge. Because everyone deserves a Jentl moment.
• •Email Newsletter Snippet (Subject: A Little Dose of Jentl Comfort for Your Week): Hello [Customer Name], We believe that self-care isn't a luxury, but a gentle necessity. This week, we're reflecting on the simple power of taking a few mindful moments for ourselves. Whether it's with the soothing warmth of our handmade wheat bags or the calming scent of our lavender eye pillows, we hope Jentl can be a small part of your well-being journey. Remember, each Jentl product is crafted with love, right here in Melbourne, from our hands to yours. Wishing you a peaceful week, The Jentl Team
• •Pinterest Pin Description (Image: Flat lay of various Jentl heat packs in different fabrics): Soothe your aches and pains the natural way with our beautiful collection of handmade heat packs. ✨ Crafted in Melbourne from soft cotton and filled with natural Australian wheat. Perfect for cozy nights in, easing muscle tension, or simply a warm hug when you need it most. Discover your favourite Jentl design! #jentl #heatpack #handmadewellness #naturalcomfort #madeinmelbourne #selfcareessentials #cozyvibes