Brand Tone

Personal and Heartfelt, Creative and Whimsical, Artistic and Passionate, Community-Focused and Inclusive, Appreciative and Kind

Brand Values

• •Craftsmanship and Quality
• •Personalization and Customization
• •Creating Memories and Keepsakes
• •Fostering Imaginative Play
• •Connection and Love
• •Authenticity

Best Practices

• •Emphasize the "Handmade" and "Artisan" Aspect: Use words like "hand-painted," "crafted with love," "meticulously detailed," "original art" to reinforce the quality and personal touch.
• •Tell Jen's Story (and Customer Stories): Weave in elements of Jen's passion, her journey, and (with permission) the stories behind custom orders to build connection and authenticity.
• •Use Warm, Emotive, and Personal Language: Address the customer directly ("your family," "your special moments"). Employ words that evoke emotion like "cherished," "heartfelt," "joy," "love," "celebrate."
• •Highlight Uniqueness and Customization: Stress that these are not mass-produced items but "one-of-a-kind," "custom-designed," and "personalized" creations that capture individual stories.
• •Foster Community and Inclusivity: In communications, especially around the VIP group, use inviting and inclusive language. Emphasize the supportive nature of the community.

Social Perception

Artisan and High-Quality, Personal and Caring, Community-Oriented, Special and Giftable

Copy Examples

• •Capture Your Forever Family in Miniature Art. Imagine your loved ones, hand-painted with intricate detail and heartfelt care. Jen's Pretty Pegs transforms your cherished photos into unique, heirloom peg dolls – a beautiful way to celebrate your family's story or give a gift that truly speaks from the heart. Let's create your tiny treasure.
• •More Than a Doll, It's a Memory Made Tangible. From the joy of a new baby to the magic of your wedding day, or the quiet remembrance of an angel, Jen's Pretty Pegs offers exquisitely crafted custom dolls. Each piece is a miniature work of art, infused with passion and designed to be a cherished keepsake for generations.
• •Unleash Imagination with Whimsical, Hand-Painted Friends. Spark your child's creativity with our unique peg dolls! Designed for open-ended play, these charming characters are more than toys – they're story-starters, adventure buddies, and lovingly hand-painted companions. Discover our original designs and custom creations.
• •The Perfect, Personal Touch for Every Occasion. Searching for a gift that’s as unique as they are? Jen's Pretty Pegs creates custom hand-painted peg dolls for graduations, Broadway debuts, anniversaries, or just to say "I love you." Tell us your vision, and we'll paint it into a precious reality.
• •Join Our Creative Community & See the Magic Unfold! Become a Jen's Pretty Pegs VIP! Get exclusive behind-the-scenes peeks, early access to new collections, and connect with a warm community of art lovers. It’s more than just dolls; it’s a shared passion for creativity and heartfelt keepsakes. (Link to Facebook Group)