Brand Tone

Supportive and Passionate, Community-Focused, Helpful and Informative, Direct and Product-Focused, Friendly and Approachable

Brand Values

• •Quality
• •Customer Support/Service
• •Passion for Skating
• •Accessibility/Availability
• •Value

Best Practices

• •Know Your Audience, Speak Their Language: Understand the specific needs, aspirations, and terminology of figure skaters and ice hockey players. Use language that resonates with their passion and experience.
• •Emphasize Support and Passion: Let the genuine love for skating shine through. Frame product benefits not just in technical terms, but how they help skaters achieve their goals and enjoy the sport.
• •Maintain a Helpful, Approachable Voice: Position Jenskates as a knowledgeable and friendly resource. Encourage questions and interactions. Even in promotional copy, maintain a supportive undercurrent.
• •Spotlight the "Family Business" & Community Aspect (where appropriate): This differentiates Jenskates from larger, impersonal retailers. Highlight local connections (like the West Palm Beach store) and feature real skaters to build a sense of community.
• •Be Direct and Clear about Products and Value: While being supportive and passionate, ensure that product information is clear, concise, and highlights quality and value. Customers appreciate knowing they are getting good products for their investment.

Social Perception

Positive Product Experience, Specialized Retailer, Helpful for Skaters' Needs, Family-Oriented (Potentially), Limited Online Engagement (on some platforms)

Copy Examples

• •Instagram Post (Image: Young skater landing a jump): That feeling when all the practice pays off! ✨ We're here to support every spin, jump, and glide with the best gear to keep you shining on the ice. #Jenskates #FigureSkatingLove #PassionOnIce
• •Website Product Description (For new skate model): Step onto the ice with confidence in the new [Skate Brand Model X]! Engineered for performance and designed for elegance, these skates offer the perfect blend of support and flexibility for skaters of all levels. Got questions about fit or features? Our family team is here to help you find your perfect pair! #JenskatesGear #SkateWithPassion
• •Facebook Post (If reactivated - focused on a local event or promotion): Calling all West Palm Beach skaters! ⛸️❄️ Jenskates is proud to be part of your local skating community. Swing by our pro-shop for expert sharpening, new arrivals, and all your skating essentials. Let's gear up for a great season together! #JenskatesWPB #FamilyBusiness #SupportLocalSkating
• •Email Newsletter Snippet (Highlighting a sale): Don't miss out! Gear up and save with our seasonal sale. From durable boot covers that keep your skates pristine to top-brand blades for that extra edge, find quality you can trust at prices you'll love. Shop now and glide into savings! #Jenskates #SkatingDeals #QualityGear
• •Instagram Story (Poll): What's your must-have skating accessory? 🧤 Sparkly Gloves? 🛡️ Protective Padding? 🎵 Great Music? Let us know! We're always looking to stock what our amazing skate family needs most! #JenskatesCommunity #SkaterEssentials