Brand Tone

friendly, warm, nostalgic, appreciative, personal, authentic, and whimsical

Brand Values

• •Community & Local Love
• •Creativity & Artistry
• •Memory & Connection
• •Authenticity & Passion
• •Joy & Whimsy
• •Giving Back

Best Practices

• •Tell the Story: Always weave in the narrative – whether it's Jen's personal connection, the history of a landmark, or the potential memories a place holds for customers. This reinforces the nostalgic and personal values.
• •Use Warm, Evocative, and Inclusive Language: Employ words that convey warmth, charm, and shared experience (e.g., "cherished," "beloved," "our city," "your story," "magic," "heart"). Avoid overly formal or corporate jargon.
• •Maintain Visual Harmony: Ensure that any text used on images, the website, or marketing materials complements the whimsical, colorful, and handcrafted aesthetic of the illustrations. Font choices should be friendly and artistic.
• •Engage Authentically: Continue to respond to comments and messages with genuine warmth and personality. Ask questions to invite interaction and make followers feel part of the JenScribblesNY community. Share behind-the-scenes content to reinforce authenticity.
• •Highlight the "Why": Consistently remind the audience of the brand's core values – celebrating local spots, preserving memories, and the joy of art. This builds a deeper connection beyond just the product itself.

Social Perception

Talented & Unique Artist, High-Quality & Giftable Products, Captures the Essence of NYC, Approachable & Genuine, Community-Focused

Copy Examples

• •Instagram Post (Image of a new cafe illustration): Scribbling a little sunshine from [Cafe Name] in [Neighborhood]! ☕✨ There's something so special about that first sip in a place buzzing with local love. What's your go-to spot that feels like a warm hug? Share below! #JenScribblesNY #NYCIllustration #LocalLove #CafeArt #SupportSmallBusiness
• •Website Product Description (Custom Illustration): Your favorite memories, beautifully scribbled. Got that one special place that holds a piece of your heart? A first-date restaurant, your old apartment stoop, that beloved neighborhood bar? Let me capture its magic with a custom illustration, a whimsical piece of art that tells *your* unique New York story. A truly personal gift, or a treasure for your own walls. ✨
• •Email Newsletter Subject: 💌 A little NYC magic, scribbled just for you...(Body Snippet): Hi there, fellow New York lover! Jen here, with some fresh art inspired by the city streets we adore. This week, I've been lost in the charm of [Specific Area/Theme illustrated], and I can't wait to share the vibrant colors and stories that emerged...
• •Etsy Shop Announcement: New York City is a million stories, and I love scribbling them one landmark at a time! 🎨 Fresh off the easel: a new series celebrating the iconic [e.g., diners, bookstores, etc.] of our incredible city. Bring a piece of NYC's heart into your home or find the perfect gift for your favorite New Yorker (at heart!).
• •TikTok Video (showing process of drawing a landmark then the final piece): (Text overlay): From a blank page... to your favorite NYC memory! ✨ This is [Landmark Name]...(Voiceover - warm, friendly): I always get so many stories about [Landmark Name]! It's amazing how one place can mean so much. What memory does this spot bring up for you? I'd love to hear it!(Hashtags): #ArtProcess #NYCArt #JenScribblesNY #Illustration #NYCMemories #WhimsicalArt