Brand Tone

passionate, nostalgic, and conscious

Brand Values

• •Sustainability: Strongly advocates for sustainable fashion, the slow fashion movement, and environmental protection. The motto "Reduce Rewear Recycle" is highlighted.
• •Authenticity & Uniqueness: Each vintage piece is considered a collectible treasure from the past, valued for its uniqueness.
• •Passion for Fashion: Fashion is viewed as art, passion, and a way of life.
• •Quality & Timelessness: Promotes clothes that stand the test of time, contrasting with "fast fashion."
• •Individuality & Self-Expression: Vintage clothing offers the possibility to create a personal style with unique ensembles.

Best Practices

• •Emphasize Storytelling: Every piece has a past. Weave narratives around the eras, the styles, and the imagined histories of the garments to add depth and allure.
• •Highlight Sustainability & Conscious Choice: Consistently reinforce the message of slow fashion, environmental responsibility, and the value of re-wearing and recycling. This is a core differentiator.
• •Use Evocative and Passionate Language: Words like "treasure," "collectible," "art," "passion," "timeless," and "unique" align with the brand's perception of vintage fashion. Maintain an enthusiastic and appreciative tone.
• •Educate About Vintage: Briefly explain the value of vintage, what makes an item "vintage" (e.g., at least 20 years old), and the care taken in selecting pieces. This builds trust and positions the brand as an expert.
• •Maintain Visual-Verbal Cohesion: Ensure the copy on social media and the website complements the visual aesthetic, which should be artistic, stylish, and reflective of the eras the clothing represents.

Social Perception

Customers and the public likely perceive Jenny Blond as a champion of sustainable and unique fashion. The brand is seen as a destination for authentic vintage clothing and accessories. They are recognized as the largest online vintage store in Greece and also have a physical presence in Thessaloniki. The founders, Kiki and Nancy Strataki, are portrayed as dynamic women passionate about collectibles and sustainable fashion, aiming to inspire others. The emphasis on the story and past life of each garment likely resonates with customers seeking items with character and history.

Copy Examples

• •Headline: Wear the Past, Care for the Future. Discover Your Timeless Piece at Jenny Blond. Body: Beyond trends, beyond seasons. At Jenny Blond, each vintage garment holds a story, a whisper from a bygone era waiting to be retold by you. Explore our collection of handpicked treasures and embrace a style as unique as your own. Join the slow fashion movement.
• •Headline: Not Just Old Clothes, But Cherished Histories. Body: We believe fashion is art, and every vintage piece is a masterpiece. Lovingly sourced and carefully chosen, our collection offers more than just attire; it's a connection to the past, a nod to enduring style, and a step towards a more sustainable future. Find your story at JennyBlond.com.
• •Headline: Dare to be Different. Define Your Style with Authentic Vintage. Body: Tired of the same? Jenny Blond brings you a curated world of unique vintage fashion from the 70s, 80s, 90s, and beyond. From statement pieces to timeless classics, express your individuality with clothes that have lived, loved, and are ready for their next chapter with you.
• •Headline: The Charm of Imperfection, The Beauty of Time. Body: Our vintage pieces have journeyed through time, each with its own unique character. These aren't just clothes; they are collectibles, chosen with love. Embrace the charm of a well-loved garment and make a conscious choice for style that lasts. Explore Jenny Blond’s authentic vintage collection.
• •Headline: More Than Fashion. It's a Movement. Body: Jenny Blond stands for fashion with a conscience. By choosing vintage, you say no to reckless consumption and yes to quality, sustainability, and timeless style. Discover pieces that tell a story and help protect our planet. We wear the past, we care for the future.