Tono de Marca

introspective, serene, and personal

Valores de Marca

• •Emotional Expression
• •Connection to Nature
• •Authenticity
• •Quality & Craftsmanship
• •Serenity and Calm

Mejores Prácticas

• •Use Evocative, Sensory Language: Continue using words that appeal to feeling and introspection, such as "quiet," "serene," "luminous," "whispers," "calm," and "connection." This reinforces the brand's core emotional appeal.
• •Tell the Story Behind the Art: For every new piece or collection, share the inspiration. Was it a walk in the woods, a specific memory, or a fleeting emotion? This deepens the connection with the audience and reinforces the value of authenticity.
• •Maintain a Personal Voice: Write as "I," the artist. Whether on the blog, social media, or in email newsletters, a personal and direct voice will maintain the intimate feel of the brand. Share the process, not just the final product.
• •Emphasize Quality without Jargon: When discussing materials, explain *why* they matter. Instead of just "giclée print," say "a gallery-quality giclée print, ensuring the colors and details will last a lifetime." This connects the technical aspects to the value of longevity and craftsmanship.
• •Ensure Visual and Textual Harmony: The clean, minimalist design of the website should be reflected in all communications. Use ample white space in emails and social posts, allowing the artwork and the thoughtful text to stand out without clutter. The visual peace should match the textual peace.

Percepción Social

The perception cultivated through the brand's owned channels (website and TikTok) is that of a dedicated, professional artist sharing a very personal and tranquil vision. Comments on the TikTok videos are supportive and appreciative, with users describing the work as "beautiful," "lovely," and "gorgeous." This indicates that the audience that does find her, connects positively with her work and her authentic portrayal of the artistic process. The perception is that of a fine artist rather than a mass-market decor brand.

Ejemplos de Copy

• •From the quiet moments, a new piece emerges. This is 'Whispers of the Shore,' an exploration of where water meets land and the calm that follows. It’s about finding peace in the subtle shifts of light and tide. May it bring a sense of serenity to your space. Original now available. Link in bio.
• •Bring the quiet beauty of 'Daydream' into your home. This fine art print captures the energetic yet soft marks of the original piece, reproduced with archival inks on museum-quality paper to preserve every detail. Inspired by those fleeting moments of introspection, it's more than just a print; it's an invitation to pause and wonder.
• •Art for the Quiet Soul. Discover emotionally expressive works by Jenn Scot.
• •New from the studio: Finding beauty in the in-between.
• •Tired of the noise? Find your calm. The art of Jenn Scot is an escape into serene landscapes and soft, muted palettes. Each piece is a personal reflection, a moment of peace captured on canvas. Shop the collection of fine art prints and invite tranquility into your home.