Brand Tone

Helpful & Expert, Friendly & Approachable, Quality-Conscious & Stylish, Established & Trustworthy, Customer-Oriented

Brand Values

• •Quality
• •Comfort & Foot Health
• •Fashion & Style
• •Expertise & Good Service
• •Durability & Sustainability

Best Practices

• •Prioritize "Comfort" and "Quality": Ensure copy consistently highlights these aspects.
• •Maintain a Helpful and Expert Voice: Position the brand as a knowledgeable source for foot health and appropriate footwear.
• •Balance Fashion with Practicality: Always link style back to wearability, comfort, and suitability for everyday life.
• •Emphasize Finnish Heritage and Trust: Weave in the brand's long-standing Finnish presence.
• •Use Warm and Welcoming Language: Maintain a friendly, approachable, and service-oriented tone, especially on social media.

Social Perception

A specialized shoe retailer focusing on quality, comfort, and foot health, with an established presence in Finland. Provider of practical, beneficial footwear and well-known European shoe brands.

Copy Examples

• •Headline: Step into All-Day Comfort and Timeless Style. Body: Discover Jennifer Shoes' curated collection of premium European footwear. Crafted for quality, designed for you. Because your feet deserve the best, every day. Call to Action: Explore New Arrivals.
• •Headline: Quality You Can Feel, Style You’ll Love. Body: Since 1992, Jennifer Shoes has brought Finns the perfect blend of fashion and foot wellness. Visit us in-store or online for expert advice and shoes that truly fit your life. Call to Action: Find Your Perfect Pair.
• •Headline: From Work Day to Weekend: Shoes That Keep Up. Body: Don’t choose between comfort and style. Our handpicked selection from brands like Ara, Gabor, and Josef Seibel means you get both. Step confidently, whatever your day holds. Call to Action: Shop Our Comfort Collection.
• •Headline: The Finnish Home of Happy Feet. Body: At Jennifer Shoes, we believe great days start with great shoes. Experience our commitment to quality, comfort, and personalized service. Call to Action: Visit Our Stores.
• •Headline: Invest in Your Comfort: Premium Leather Shoes. Body: Treat your feet to the lasting quality of genuine leather. Our collection features durable, stylish options designed for optimal foot health and timeless appeal. Call to Action: Discover Leather Footwear.