Brand Tone

authentic, evocative, and personal

Brand Values

• •Connection to Place
• •Emotional Authenticity
• •Artistic Passion and Dedication
• •Community Engagement
• •Resilience and Healing

Best Practices

• •Lead with the Story: Every piece and collection has a "why." Start with the inspiration, the emotion, or the memory behind the art to draw the audience in before focusing on the sale.
• •Use Evocative and Sensory Language: Incorporate words that appeal to the senses and emotions, such as "ethereal," "vibrant," "serene," and "enchanting," to mirror the impressionistic style of the art.
• •Maintain a Personal and Approachable Voice: Write as Jennifer, not as a faceless brand. Use "I" and "my" to share personal insights and experiences. This builds a direct and authentic connection with the audience.
• •Connect to Place: Consistently anchor the art to its Canadian and, specifically, Ottawa roots. Mentioning local landmarks, seasons, and experiences reinforces the brand's core identity.
• •Foster Community and Conversation: Encourage interaction by asking questions, inviting people to share their own stories, and actively promoting local events. This reinforces the brand's value of community engagement and makes the audience feel like a part of the artistic journey.

Social Perception

respected and authentic local brand

Copy Examples

• •There's a certain magic in the Ottawa air as day fades to night. In my new collection, 'Capital Twilight,' I've chased those fleeting moments of light and shadow through our city's streets. Each piece is more than a landmark; it's a feeling, a memory, a love letter to this place we call home. Discover the collection and see our city in a new light.
• •Some paintings are planned, others simply bloom. This piece, 'Peony Dream,' came to life on a quiet afternoon in the Maplelawn Garden. It an exploration of color, texture, and the simple joy of a flower in full bloom. A little piece of summer to bring into your home.
• •This weekend, I'm bringing my studio outdoors! Come find me at Art in the Park, where I'll be sharing my latest collection of impressionistic landscapes. I'd love to chat, share the stories behind the art, and help you find the perfect piece to bring a little bit of the Canadian outdoors inside. See you there!
• •Every portrait tells a story. When I began painting my father, it was a way to process, to remember, to heal. I quickly learned that these stories of love and loss are universal. Thank you for embracing this collection and sharing your own stories with me. It a powerful reminder that art connects us all.
• •Art that feels like home. Jennifer Prevost Art captures the heart of the Canadian landscape and the soul of Ottawa in vibrant, impressionistic oil paintings. Each piece is a unique story, a moment in time, waiting to become a part of yours. Explore the collections online.