Tono de Marca

Inspirational & Uplifting, Authentic & Relatable, Faith-Filled & Sincere, Warm & Engaging, Story-Driven

Valores de Marca

• •Faith
• •Hope
• •Authenticity
• •Connection & Community
• •Storytelling
• •Encouragement

Mejores Prácticas

• •Always Write with Your Core Values in Mind: Before drafting any copy, briefly revisit the brand values (Faith, Hope, Authenticity, Connection, Storytelling, Encouragement). Let these guide the message and word choice.
• •Speak Directly to Your Ideal Reader: Envision the reader who resonates most with Jennifer's work – someone seeking inspiration, comfort, and stories that reflect their faith. Use language and address topics that would appeal directly to them.
• •Maintain Authenticity and Share Genuinely: Whether it's a personal anecdote or a book promotion, the voice should always feel real and heartfelt. Avoid overly corporate or impersonal language.
• •Infuse Hope and Positivity: Even when discussing challenges or heavier themes (as fiction often does), ensure the overarching message and delivery remain hopeful and encouraging.
• •Prioritize Storytelling: Even in short-form copy, try to weave in narrative elements or a storytelling approach. Connect promotions or announcements back to the broader story of the brand, the books, or the impact on readers.

Percepción Social

Trusted Author, Relatable Figure, Source of Encouragement, Community Builder. Her books are generally perceived as clean reads with positive messages, often exploring themes of redemption, love, and faith.

Ejemplos de Copy

• •Facebook Post (New Book Release): So thrilled to share that my new novel, [Book Title], is finally here! This story has been a journey of faith and discovery, and I pray it brings a little extra hope and light into your world. Dive into a tale of [briefly mention theme, e.g., 'second chances and unwavering love'] and meet characters I hope you'll cherish. Find your copy here: [Link] #NewRelease #ChristianFiction #HopefulReads #JenniferJanellBooks
• •Instagram Caption (Inspirational): Even on the cloudy days, remember where the Light shines from. ✨ Holding onto faith, finding joy in the small moments, and trusting in His plan. What's bringing you hope today? Share below! 👇 #FaithJourney #Inspiration #TrustHisPlan #JenniferJanell #AuthorLife
• •Email Newsletter Snippet (Connecting with Readers): Hello dear friends, I was reflecting this week on [share a brief, relatable anecdote tied to faith or writing], and it reminded me of the incredible power of shared stories. Thank you for being on this journey with me, for sharing your hearts, and for allowing my characters into your lives. Your support means the world. ❤️
• •Website Blog Post Title & Intro: Title: Finding Strength in the Unseen: A Lesson from [Book/Character] Intro: Life often throws curveballs that can leave us feeling adrift. But just like [Character Name] in [Book Title] discovered, sometimes our greatest strength is found not in what we can see, but in the unwavering faith we hold within. Let's explore how we can navigate challenging seasons with hope as our anchor...
• •Ad Copy (Targeting readers of Christian fiction): Looking for your next inspiring read? ✨ Discover Jennifer Janell's heartwarming Christian fiction that weaves together relatable characters, enduring faith, and stories of hope that will stay with you long after the last page. Perfect for readers who love [mention similar authors or themes]. Explore her collection today! [Link] #ChristianBooks #FaithBasedFiction #UpliftingStories