Brand Tone

Comforting & Relaxing, Aspirational yet Attainable, Helpful & Inspiring, Elegant & Timeless, Personal & Authentic

Brand Values

• •Comfort
• •Quality
• •Simplicity & Ease of Care
• •Wellness & Sanctuary
• •Effortless Style
• •Attainable Luxury
• •Inspiration & Empowerment
• •Eco-Consciousness/Responsibility

Best Practices

• •Emphasize 'Comfort' and 'Softness': Use sensory language that evokes tactile pleasure (e.g., 'buttery soft,' 'petal-like,' 'sumptuous feel').
• •Maintain an 'Aspirational yet Attainable' Voice: Frame luxury as accessible and practical for everyday living.
• •Weave in 'Effortless Style' and 'Easy Care': Highlight the practicality and low-maintenance aspects of the products alongside their beauty.
• •Speak with 'Warmth and Authenticity': Be helpful, inspiring, and relatable, sharing tips and insights.
• •Focus on the 'Sanctuary' Aspect: Position the home as a haven for relaxation and well-being. Use calming, reassuring language.

Social Perception

Trusted for Softness and Comfort, High-Quality Investment, Associated with a Luxurious Feel, Jennifer Adams as a Relatable Expert, Positive Customer Service Experiences Mentioned, Seen as a Go-To for Easy-Care Luxury

Copy Examples

• •Drift into dreamland with our Eternal Collection sheets. Buttery soft, effortlessly elegant, and so easy to care for, they’re the everyday luxury your bedroom deserves. Feel the calm, night after night.
• •Your home is your sanctuary. At Jennifer Adams Home, we craft pieces that wrap you in comfort and timeless style, making every moment spent indoors a little more special. Love the feeling of coming home.
• •Tired of bedding that loses its softness after a few washes? Our premium, durable fabrics are designed for lasting comfort and easy care, so you can enjoy that 'new sheets' feeling for years to come. Effortless luxury, made to live with you.
• •From a passion for creating beautiful, welcoming spaces, Jennifer Adams Home was born. We believe everyone deserves a home that inspires and rejuvenates. Discover decor that tells your story, beautifully.
• •Unwind in style this weekend. Our cozy throws and plush pillows are perfect for creating your ultimate relaxation nook. Because your comfort is our inspiration. #JenniferAdamsHome #LiveBetter