Brand Tone

Eclectic, Unique, Community-Focused, Welcoming, Creative, Artsy, Hyper-Local, Authentic, Quirky, Playful, Passionate, and Enthusiastic

Brand Values

• •Community Building
• •Support for Local & Small Businesses
• •Preservation & Urban Recycling
• •Curated Quality
• •Creativity & Expression
• •Authenticity & Uniqueness

Best Practices

• •Embrace "Eclectic" in Your Language: Use vivid and varied vocabulary. Don't be afraid to mix slightly more formal descriptions of quality products (e.g., "meticulously curated") with informal, friendly phrases (e.g., "digs," "come on down").
• •Highlight "Hyper-Local" & Community: Regularly mention Cuyahoga Falls, local artists, vendors, and community events. Use inclusive language that makes readers feel like they are part of the "Jenkster" community.
• •Showcase Passion & Authenticity: Let genuine enthusiasm for your products, the building's history, and the community shine through. Use active voice and expressive words.
• •Incorporate a Touch of Playfulness & Quirk: Use unique brand terms like "Jenkster." Don't be overly formal or stuffy. A "creative smile" should come through in the text.
• •Tell Stories, Don't Just List Products: Connect items to the artists who made them, the history of the building, or the experience customers will have. Emphasize the "why" behind what Jenks1929 offers.

Social Perception

A Unique Destination, A Cultural Hub, A Supporter of Local Talent, An Interesting Mix, A Key Part of Local Revitalization, Welcoming and Engaging

Copy Examples

• •Headline: More Than a Store. It's a Story. Ours & Yours. Body: Step into Jenks1929, where every corner of our 1929 brick building whispers tales of local artistry, timeless quality, and the vibrant pulse of Cuyahoga Falls. Discover curated goods, live tunes, and the creative spirit that makes us more than just a shop – we're a community. Come find your new favorite thing (or a new friend). #Jenks1929 #HyperLocalLove #UrbanRecyclingGems
• •Headline: Get Your Jenkster On! Body: What’s a Jenkster, you ask? It’s someone who digs meticulously curated beer, wine, and books. It’s a lover of Pendleton, Opinel, and Stanley. It’s an explorer of local art, vintage treasures, and live music that shakes the soul. Sound like you? Come on down to 1884 Front Street. We’ve been waiting. #BecomeAJenkster #CuyahogaFallsCool #EclecticFinds
• •Headline: Art. Music. Commerce. Smiles. (Lots of Creative Smiles). Body: At Jenks1929, we're bolted together by the good stuff. From artisan candles poured down the street to the rhythm of a regional bluesman, we’re a celebration of all things local and creative. Swing by, explore, and let us welcome you to our happy, hyper-local hub. #JenksCommunity #CreativeCommerce #SupportLocalArtists
• •Headline: Your Antidote to the Ordinary. Body: Tired of the same-old? Jenks1929 is where unique lives. Explore vintage glassware that tells a story, discover your next favorite local band, or find that perfect, unexpected gift in our Mercantile. We’re proudly eclectic and always authentic. Visit us in the historic 1929 building – adventure awaits. #NotYourAverageStore #DiscoverJenks #CuyahogaFalls
• •Headline: Built in 1929. Reimagined for Today. Loved by You. Body: Our walls have history, but our heart beats with the now. Jenks1929 is a living example of urban recycling, filled with curated collections, local vendors, and the sound of community. From fly tackle to fresh bread, live gigs to literary gems – it’s all here. What will you discover? #JenksLegacy #UrbanRecycling #ShopLocalCF