Brand Tone

friendly, passionate, and inspiring

Brand Values

• •Eco-responsibility
• •Affordability and Quality
• •Innovation and Modernity
• •Community
• •Passion for Horses

Best Practices

• •Embrace a Conversational Tone: Write as if you're talking to a friend. Use 'you' and 'we' to create a direct and personal connection. Ask questions to encourage engagement.
• •Lead with Your 'Why': Always circle back to the brand's origin story and mission. Remind your audience that Jenko was created out of a desire for something better, more affordable, and more sustainable in the equestrian world.
• •Highlight Core Values: Seamlessly integrate your values of eco-responsibility, quality, and community into your messaging. Instead of just saying a product is 'eco-friendly,' explain how (e.g., 'made from recycled ocean plastics').
• •Use Inclusive and Empowering Language: Address your community as fellow riders and passion-driven individuals. Use empowering phrases that inspire confidence and a sense of belonging.
• •Stay Authentic and Transparent: Continue sharing behind-the-scenes content. Talk about the challenges and triumphs of building the brand. This honesty builds trust and strengthens the bond with your audience.

Social Perception

Very positive. Customers praise quality, fit, and comfort. Engagement on social media shows an interested and supportive community. Transparent and personal approach resonates well with the target audience of female riders.

Copy Examples

• •Tired of the same old riding gear? So were we. Say hello to our new organic cotton tee. Designed in France, loved by horses (and riders) everywhere. #JenkoStayWild #EquestrianStyle
• •From a sketch in the South of France to your new favorite riding leggings. This is how we bring a little sunshine to your equestrian wardrobe. #Jenko #StayWild #EquestrianLife #SustainableFashion
• •Ride with freedom. Our Itaka leggings are more than just riding pants; they're a second skin. Made with recycled materials, they're kind to the planet and designed for your comfort in and out of the saddle. Get ready to fall in love.
• •For the rider who dares to be different. Jenko offers eco-friendly, stylish equestrian apparel that breaks the mold, not the bank. Discover the collection that's as wild and free as you are. #JenkoStayWild #RidingInStyle
• •Be the first to ride in our new collection! As part of our wild family, you get exclusive access to pre-order our latest eco-conscious designs. Join the Jenko community and help us change the equestrian world, one stylish piece at a time. #Jenko #StayWild