Brand Tone

Warm, Traditional, and Indulgent. The tone is welcoming, rooted in Southern hospitality and family recipes, emphasizing authenticity through time-honored methods, and elevating products with a vocabulary of luxury and high quality.

Brand Values

• •Heritage & Tradition
• •Handcrafted Quality
• •Authenticity
• •Passion
• •Customer Delight

Best Practices

• •Always anchor the copy in the brand's unique story. Start with phrases that evoke history and family, such as "From a time-honored recipe..." or "Inspired by our Louisiana roots..." to immediately set a traditional tone.
• •Describe the products with words that engage the senses. Use terms like "rich and creamy," "buttery-crunchy," "melt-in-your-mouth," "decadent," and "savory" to convey indulgence and quality.
• •Continuously reinforce the value of the process. Mentioning key elements like "hand-made," "fresh daily," and "copper kettles" justifies the premium quality and differentiates the brand from mass producers.
• •While the foundation is traditional, use select words that signal a high-end product. Terms like "gourmet," "luxury," and "confections" elevate the brand and appeal to a foodie audience willing to pay for quality.
• •Write with the voice of someone who truly loves what they do. Using phrases like "We are passionate about..." or "We craft each piece with love..." creates a direct, human connection with the customer and makes the brand feel more authentic and trustworthy.

Social Perception

Jeneva Candy is perceived as a niche, gourmet confectioner specializing in authentic Southern sweets. It's seen as artisanal, high-quality, and offering an authentic cultural experience. The brand is also perceived as social media savvy, engaging with modern audiences, and as a growing, positive emerging small business.

Copy Examples

• •This is more than a praline. It's our family's story, slow-cooked in a copper kettle and handcrafted just for you. Taste the authentic, melt-in-your-mouth flavor of South Louisiana. ✨ #JenevaCandy #SouthernTradition #HandmadeCandy #Pralines
• •Generations of Tradition in Every Bite. Discover the rich, handcrafted goodness of authentic Creole candy, made fresh daily from our family to yours.
• •Indulge in pure decadence. We start with crisp pecans and rich, buttery caramel, then smother it all in our gourmet chocolate. Each turtle is a handmade masterpiece—an unforgettable, old-fashioned treat.
• •Looking for a gift that's truly special? Share a taste of heritage with Jeneva Candy. Our gourmet Southern sweets are handcrafted with love and time-honored recipes, making them the perfect way to show you care.
• •Thank you for supporting our tradition! We hope every bite of your handcrafted candy brings you a moment of joy and a taste of our beloved family heritage. We're passionate about what we do, and we're so glad to share it with you.