Brand Tone

Empowering & Confident, Inclusive & Welcoming, Passionate & Authentic, Informative & Solution-Oriented, Resilient & Determined

Brand Values

• •Inclusivity & Diversity
• •Empowerment
• •Quality & Craftsmanship
• •Authenticity & Purpose-Driven
• •Representation
• •Customer-Centricity

Best Practices

• •Always Prioritize Inclusivity in Language: Use terms that embrace diversity. Speak about "all skin tones," "every woman," and directly address the issue of underrepresentation that the brand solves.
• •Weave in the Founder's "Why": Regularly remind the audience of the authentic story and passion behind the brand. This builds trust and emotional connection.
• •Focus on Empowerment and Confidence: Frame product benefits around how they make the wearer feel – confident, seen, beautiful, and empowered.
• •Maintain a Luxurious yet Accessible Voice: While highlighting the Italian craftsmanship and quality, ensure the language remains welcoming and not alienating. The brand is "entry luxury."
• •Be Solution-Oriented and Positive: Acknowledge the past problem (limited nude shades) but focus on the positive solution your brand offers. Keep the tone uplifting and forward-looking.

Social Perception

Pioneering & Revolutionary, High-Quality & Luxurious, Much-Needed & Celebrated, Founder-Led & Inspiring, Generally Positive Customer Experience

Copy Examples

• •Headline: Finally, Nude Footwear That Sees You. Body: For too long, "nude" meant one shade. At Jeneba Barrie, we're redefining nude to celebrate every hue. Discover your perfect match, crafted with luxury and designed to empower. Because every woman deserves to step out in confidence.
• •Social Media Post: Your skin, your shade, your perfect shoe. Jeneba Barrie offers 13 shades of luxury nude footwear, because inclusivity isn't a trend, it's our foundation. Find your true hue and walk with pride. #JenebaBarrie #NudeIsNotOneShade #InclusiveLuxury
• •Product Description Snippet (for a specific shade): Meet [Shade Name], a rich [shade description] designed to complement your unique beauty. Handcrafted in Italy from the finest [material, e.g., Nappa leather], these aren't just shoes; they're a statement of self-love and a celebration of your perfect nude.
• •Email Subject Line: Tired of "Beige"? Discover Your True Nude. Email Body Snippet: We get it. The search for the perfect nude shoe that *actually* matches your skin tone has been a journey. That's why Jeneba Barrie was born – from a real need for diversity in luxury footwear. Explore our collection and experience the difference.
• •About Us Snippet: Founded on the belief that every woman deserves to feel seen, Jeneba Barrie is more than just a shoe brand. It's a movement towards true inclusivity in fashion. Our luxury, skin-tone footwear is a testament to our commitment: nude footwear that is true to hue.