Brand Tone

Elegant & Sophisticated, Empowering & Confident, Passionate & Aspirational, Quality-Conscious & Detail-Oriented

Brand Values

• •Empowerment
• •Quality & Craftsmanship
• •Elegance & Sophistication
• •Comfort & Flattering Fit
• •Individuality & Self-Expression
• •Accessible Luxury
• •Ethical Sourcing

Best Practices

• •Focus on how the clothes make the wearer *feel*.
• •Highlight the use of high-quality materials like ethically sourced silk and genuine Italian leather.
• •Mention the Italian manufacturing for specific pieces reinforces the luxury aspect.
• •Emphasize the brand's mission to empower women and promote confidence.
• •Showcase the founder's story and passion for fashion to add a personal touch.

Social Perception

Positive perception within fashion circles, emerging luxury brand, focus on quality and design.

Copy Examples

• •Exquisitely designed pieces that exude an aura of elegance and sophistication.
• •Turning dreams into reality, one meticulously crafted design at a time.
• •Empowering women to feel comfortable, confident, and stylish in every piece.
• •From sketch to reality: Showcasing the journey of our high-quality cotton and fabrics.
• •#JemmaRusso #WorkingWoman #PowerDressing #ItalianLeather #SilkDesigns