Brand Tone

professional, expert, and informative

Brand Values

• •Expertise & Knowledge
• •Quality
• •Customer Service
• •Trust & Reliability
• •Passion for Horology
• •Accessibility

Best Practices

• •Prioritize Clarity and Precision: Use accurate, industry-specific terminology correctly. Avoid jargon where simpler terms suffice for a broader audience, but don't shy away from technical language when addressing experts.
• •Emphasize Expertise and Authority: Back up claims with facts, such as years of experience, certifications, or the quality of materials/brands offered. Share knowledge through tips, guides, and informative content.
• •Maintain a Helpful and Supportive Voice: Even when being professional and expert, ensure the language is approachable and geared towards helping the customer find solutions, whether they are a seasoned watchmaker or a hobbyist.
• •Focus on Quality and Craftsmanship: Let the language reflect an appreciation for the intricate nature of watchmaking. Use descriptive words that convey precision, durability, and the value of well-made tools and components.
• •Ensure Consistency Across All Channels: Whether it's a website product description, a social media update, or a customer service email, the core tone of professionalism, expertise, and helpfulness should remain consistent. Develop a simple style guide for reference.

Social Perception

knowledgeable and skilled

Copy Examples

• •Homepage Banner: Precision Tools for a Timeless Craft. Equip your passion with Watch Technicians Store – your trusted source for professional-grade watchmaking supplies and expert advice.
• •Product Page (Bergeon Screwdriver Set): Master every detail. This Swiss-made Bergeon screwdriver set offers unparalleled precision and durability for intricate watch movements. Invest in the tools trusted by watchmakers worldwide.
• •Social Media Post (Educational): Did you know? Regular demagnetization can significantly improve your mechanical watch's accuracy. Learn more about essential watch care on our blog. #WatchMaintenance #HorologyTips #WatchTechnicians
• •Email Marketing (New Product): Introducing the Horotec Micro-Adjustment Tool: Achieve flawless bracelet sizing with the latest innovation in watch repair. Engineered for precision and ease of use. Shop now and elevate your toolkit.
• •Service Highlight (if promoting repair services online): Beyond Parts: Our master-certified technicians combine decades of experience with cutting-edge technology to restore your timepiece to its optimal performance. Trust Watch Technicians for comprehensive repair solutions.