Brand Tone

technical, direct, and performance-oriented

Brand Values

• •Power and Performance
• •Innovation and Technology
• •Durability and Quality
• •Adventure and Freedom

Best Practices

• •Lead with Performance: Always start with the most impactful performance metric or feature. Use strong, active verbs and specific numbers (e.g., "Reach speeds of 31 MPH," "Tackle 35% grade hills").
• •Speak the Language of the Rider: Use established electric skateboarding terminology correctly (e.g., "ESC," "hub motors vs. belt motors," "deck flex," "battery sag"). This builds credibility with your target audience.
• •Translate Features into Benefits: Don't just list specifications. Connect them directly to the rider's experience. For example, instead of just "Carbon fiber deck," write "A lightweight yet rigid carbon fiber deck for maximum stability and responsive handling at high speeds."
• •Maintain a Confident, Direct Tone: Avoid tentative language. Your copy should reflect the power and reliability of your products. Be assertive and clear in your statements.
• •Use Visuals to Reinforce the Message: Ensure all photography and videography align with the core values of power, adventure, and technology. High-quality action shots in challenging environments will amplify the impact of your copy.

Social Perception

a niche, hardware-focused brand. The perception is functional rather than emotional, drawing in technical enthusiasts for its competitive specifications and performance claims.

Copy Examples

• •Unleash 6000W of Raw Power. The JellyMoving All-Terrain board isn't just a ride; it's a declaration of dominance on any path you choose.
• •Your weekend escape just got a major upgrade. Pavement, dirt, or gravel—where will your JellyMoving board take you? #JellyMoving #ElectricSkateboard #OffroadAdventure
• •Engineered with a 12S4P high-capacity battery, our board delivers up to 28 miles of uninterrupted riding on a single charge. Explore further and ride harder with industry-leading endurance.
• •Stop compromising. Our latest ESC V6.0 offers unparalleled control and silky-smooth acceleration. Experience the precision and responsiveness that your skills demand. Upgrade your ride today.
• •Conquer the steepest hills and challenging terrains. With dual belt motors and a robust carbon fiber deck, the JellyMoving board is built for the riders who refuse to be limited. Your adventure awaits.