Brand Tone

Approachable, inspiring, and community-centric. Enthusiastic and supportive, fostering a sense of shared passion for crafting.

Brand Values

• •Creativity and Empowerment
• •Quality and Sustainability
• •Community
• •Customer-Centric Service
• •UK-Based Operation

Best Practices

• •Always Weave in Your Values: Whether it’s a product description or a social media post, mention at least one core value. Use phrases like "sustainably printed," "our creative community," "premium organic jersey," or "designed and printed in the UK."
• •Champion Your Community: Make user-generated content a central part of your content strategy. Regularly featuring customer projects validates their creativity and provides authentic social proof for your brand.
• •Speak Like a Fellow Maker: Use an enthusiastic, friendly, and supportive tone. Ask questions in your captions ("What would you make with this?", "Any project plans for the weekend?") to invite conversation and engagement.
• •Focus on the Creative Possibility: Instead of just listing fabric specs, sell the dream. Talk about what can be made with the fabric—a cozy sweater, a child's first outfit, a unique dress that no one else will have. Inspire action.
• •Be Transparent and Helpful: Clearly communicate details about sustainability (OEKO-TEX, organic), the printing process, and shipping. Use your FAQ and "About Us" sections to tell your story and build trust. An informed customer is a confident buyer.

Social Perception

Overwhelmingly positive, with a loyal following within the sewing community. Perceived as a reliable source for high-quality fabrics, offering positive customer experiences and an engaged community.

Copy Examples

• •Just look at this incredible dress made by the talented @SewistName! 🤩 We are completely in awe of how she used our organic floral jersey to create something so stunning. This is what it's all about: your vision, your hands, and a little help from our sustainable fabrics. What have you been creating lately? Tag us in your makes! #JellyFabrics #UKFabricShop #SustainableSewing #MakersGonnaMake
• •Stop endless scrolling for the perfect print. Design it yourself! With our sustainable Print-Your-Own fabric service, you can bring any idea to life on high-quality, OEKO-TEX certified jersey or French terry. Printed right here in the UK with eco-friendly inks. Your dream fabric is just an upload away. Start creating today!
• •Your Designs. Our Sustainable Fabric. Made for Creators. From organic jersey to custom printing, we provide the quality materials you need to make something beautiful. All printed with care in the UK.
• •✨ Fresh Designs Inside + A Spotlight on Your Makes! Hi [Name], get inspired by this week’s new arrivals! We’re also sharing some amazing projects from the Jelly Fabrics community and a new tutorial on our blog. Come see what's new and get your creative energy flowing!
• •Introducing 'The Meadow Collection' – a curated selection of buttery-soft organic cotton jerseys inspired by countryside wildflowers. Each print is designed in collaboration with UK artist @ArtistName and printed sustainably in-house on OEKO-TEX certified fabric. Perfect for children's wear, comfortable dresses, and tops that feel as good as they look. Let your creativity bloom!