Brand Tone

friendly, helpful, and reassuring

Brand Values

• •Quality
• •Safety
• •Irish Owned
• •Customer Focus
• •Practical & Stylish Design

Best Practices

• •Emphasize "Friendly Expert" Voice: Always communicate in a warm, approachable, and knowledgeable manner. Staff should sound like trusted advisors helping parents make the best choices for their children.
• •Highlight Problem/Solution: Frame product descriptions around solving common parenting challenges (e.g., "Need more space? Our bunk beds are the perfect solution!").
• •Use Child-Centric Language (Occasionally and Appropriately): Incorporate words that evoke fun, imagination, and comfort when describing products (e.g., "a cozy nook for storytelling," "a desk to inspire big ideas").
• •Maintain a Reassuring Tone Regarding Safety and Quality: Consistently mention the durability, safety standards, and quality craftsmanship of the furniture to build trust.
• •Showcase Real Customer Experiences: Continue to leverage positive customer reviews and testimonials across all platforms to reinforce brand perception and trust.

Social Perception

Customers generally perceive Jellybean Group positively, frequently praising the quality of the furniture, the designs, and the customer service. Reviews often mention that the products are well-made, sturdy, and loved by children. Some customers note that assembly can be a project and recommend opting for the assembly service if available. The brand is seen as a reliable source for children's furniture in Ireland.

Copy Examples

• •Create a magical space for your little dreamer with Jellybean Group's enchanting and durable kids' beds. Sweet dreams guaranteed!
• •Tired of toy takeover? Our smart storage solutions make tidying up child's play. Explore fun and functional furniture at Jellybean Group!
• •Invest in quality that grows with them. Jellybean Group offers stylish, sturdy furniture built to last from toddler tumbles to teen retreats. #IrishOwned #KidsFurniture
• •Designing your child's perfect room? Our friendly team is here to help! Discover practical and playful furniture at Jellybean Group – where little personalities shine.
• •Safety first, style always. At Jellybean Group, we ensure every piece of furniture is crafted with care, so you can rest easy. Shop our collection today!