Brand Tone

Empathetic & Supportive, Inspiring & Empowering, Informative & Credible, Authentic & Relatable, Positive & Hopeful

Brand Values

• •Pain Relief & Wellbeing
• •Mobility & Freedom
• •Support & Stability
• •Quality & Innovation
• •Authenticity & Community
• •Spinal Health & Injury Prevention

Best Practices

• •Lead with Empathy: Always acknowledge the user's potential pain or limitations. Start by showing understanding of their challenges.
• •Focus on Empowerment and Solutions: Shift from the problem to the positive outcome Jelliebend provides. Use active, encouraging language.
• •Maintain Authenticity: Incorporate real user experiences (with permission) or echo the genuine sentiments found in testimonials. Avoid overly clinical or exaggerated claims.
• •Be Clear and Informative, Simply: While the technology is innovative, explain benefits in an easy-to-understand way. Highlight key features like the "Jellie Fabric" or "wearable hug" concept.
• •Use Consistent Key Phrases: Regularly use terms like "supportive hug," "pain relief," "improved mobility," "live unrestricted," and "spinal health" to reinforce brand messaging across all platforms.

Social Perception

Lifesaver/Game Changer, Comfortable Support, Effective for Various Needs, Credible Solution, Good Value

Copy Examples

• •Headline: Rediscover Movement. Reclaim Your Day. Body: Tired of back pain dictating your life? The Jelliebend is more than just support; it's your partner in embracing an active, pain-free lifestyle. Feel the gentle, therapeutic hug that lets you move with confidence. Call to Action: Experience the Jelliebend difference.
• •Headline: Your Spine's Best Friend. Body: Designed by a contortionist who truly understands, Jelliebend offers the perfect balance of flexible support and soothing compression. Whether you're a dancer, an athlete, or navigating daily life with chronic pain, we’ve got your back. Call to Action: Give your back the love it deserves.
• •Headline: Don't Just Manage Pain. Live Beyond It. Body: Jelliebend isn't about temporary fixes. It's about empowering you to live fully. Our unique fabric technology provides lasting comfort and support, helping you to reduce pain and improve mobility, every single day. Call to Action: Start your journey to a more comfortable life today.
• •Headline: The Secret to a Supported, Active Life. Body: Join thousands who have found relief and freedom with Jelliebend. From intense workouts to simply getting through the day with ease, our wearable lower back hug provides the stability you need without restriction. Call to Action: Find your Jelliebend.
• •Headline: Feel the Relief. Embrace the Freedom. Body: Chronic back pain? Scoliosis? EDS? Jelliebend was created for you. Experience targeted compression that soothes, supports, and helps you regain control, so you can focus on what truly matters. Call to Action: Learn more about how Jelliebend can help.