Brand Tone

promotional, practical, and urgent

Brand Values

• •Accessibility
• •Practicality
• •Trust
• •Customer Support

Best Practices

• •Lead with the Solution: Always start your copy by identifying the problem the product solves. Use questions to engage the user (e.g., "Tired of...?," "Need more...?").
• •Use Action-Oriented Language: Employ strong verbs and direct calls-to-action (CTAs). Phrases like "Get Yours," "Order Now," "Discover," and "Buy" are more effective than passive language.
• •Highlight Key Offers in Every Ad: Consistently mention the core benefits of shopping with Jelizperu: "Free Shipping," "Pay on Delivery," and any current "Discounts." This reinforces brand value and builds trust.
• •Keep it Simple and Direct: Avoid jargon or overly descriptive language. The copy should be easy to scan and understand in seconds, clearly stating the product's function and the purchase benefit.
• •Create a Sense of Urgency: Use words that encourage immediate action. "Limited Time," "Offer Ends Soon," "Today Only," and "Don't Miss Out" can significantly increase conversion rates when used appropriately.

Social Perception

As a direct-to-consumer online retailer of practical goods. Customers likely see the brand as a source for useful gadgets and items that improve home life and personal comfort (Problem-Solver). The frequent sales and offers position it as a budget-friendly option (Discount-Oriented). The interaction model is purely transactional, focused on completing a purchase quickly and efficiently (Transactional).

Copy Examples

• •For a Foldable Organizer: Headline: Stop searching, start organizing! Your closet chaos ends today. Body: Tired of messy drawers? Our foldable organizers create instant order for your pants and shirts. Double the space, half the stress. Order now and pay when it arrives at your door!
• •For the Safety Grab Bar: Headline: Safety and stability in your bathroom. Peace of mind for your family. Body: Provide essential support for your loved ones. Our PRO Safety Grab Bar installs in seconds and offers a secure grip for children, adults, and the elderly. Free shipping all over Peru. Get yours now!
• •For the Ultra-Absorbent Mat: Headline: Wet floors? A thing of the past. Body: Step out of the shower onto instant dryness. Our ultra-absorbent mat soaks up water immediately, keeping your floors safe and clean. Limited-time offer: Get it today for only S/. 39.00!
• •For a Portable Air Cooler: Headline: Your personal oasis from the heat is here. Body: Don't let the heat slow you down. The Air Cooler© 3-in-1 cools, humidifies, and purifies the air around you. Portable, powerful, and efficient. Buy now and pay on delivery!
• •General Brand Ad: Headline: The smartest solutions for your home, delivered for free. Body: At Jelizperu, we find the most innovative products to make your life easier. From the kitchen to the bathroom, enjoy quality, practicality, and the convenience of paying on delivery. Explore our catalog today!