Brand Tone

professional, sophisticated, and aspirational

Brand Values

• •Quality & Craftsmanship
• •Professionalism & Accuracy
• •Aesthetic Elegance
• •Customer-Centric Service
• •Sustainability & Eco-Consciousness

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that outlines the brand's tone (Professional, Sophisticated, Aspirational), key messaging pillars (Quality, Professionalism, Elegance), and a list of "words we use" (e.g., elevate, craft, precision, luxury) and "words we avoid" (e.g., cheap, basic, easy).
• •Maintain a Consistent Visual Identity: Ensure all visuals, from product photography to social media graphics, reflect the brand's sophisticated and clean aesthetic. This reinforces the messaging in the copy.
• •Focus on "The Why," Not Just "The What": Instead of only listing product features, explain why they matter to the target customer. For instance, instead of "fiberglass construction," write "Durable fiberglass construction ensures your investment will last, providing a reliable form for countless designs."
• •Speak the Language of Your Audience: Use terminology familiar to fashion designers, boutique owners, and tailors (e.g., "draping," "pattern making," "visual merchandising"). This shows that the brand understands their world and their needs.
• •Review and Refine: Regularly audit all customer-facing copy—from the website and emails to social media and ads—to ensure it aligns with the established brand tone. Use customer feedback and reviews to understand if the intended message is being received correctly.

Social Perception

The public perception of Jelimate is overwhelmingly positive. Customers see the brand as a reliable source for high-quality, professional mannequins that are worth the investment. They are perceived as a company that delivers on its promises of quality and provides excellent customer support. The brand is viewed as a partner for businesses and individuals in the fashion industry, providing them with the tools they need to create and display their work effectively.

Copy Examples

• •Transform your boutique from a store into a story. Our new line of eco-friendly kraft paper mannequins provides the perfect canvas for your designs, blending rustic charm with sophisticated elegance. Create a display that speaks to your brand's values. #Jelimate #VisualMerchandising #BoutiqueStyle #SustainableFashion
• •Precision in every seam. Our half-scale dress form is the essential tool for the modern fashion designer and student. Perfect your patterns and practice your draping on a form built for accuracy and designed for creativity. Elevate your craft with Jelimate. #FashionDesign #PatternMaking #DressForm #MadeToCreate
• •The details make the design. You already know the quality of our forms, now discover the perfect accents. Our new collection of plated mannequin hands and heads offers a luxurious touch to your jewelry and accessory displays. Showcase your pieces with the elegance they deserve. #Jelimate #LuxuryDisplay #JewelryDesign #BoutiqueOwner
• •Professional Mannequins & Dress Forms | Jelimate | Shop Now – High-Quality, Fast Shipping. Perfect for Designers & Boutiques.
• •In the world of high-end menswear, presentation is everything. A finely tailored suit loses its power on a simple hanger. It deserves a form that conveys its structure, quality, and style. In this post, we explore how the right mannequin can be your most effective silent salesperson. #Menswear #Tailoring #VisualMerchandising #Jelimate