Brand Tone

Authoritative and Passionate

Brand Values

• •Expertise & Specialization
• •Quality & Performance
• •Problem Solving & Reliability
• •Passion for Diesel Performance
• •Customer Focus & Community

Best Practices

• •Lead with Expertise: Start copy with a confident assertion of knowledge or a solution to a common, specific Powerstroke problem. Use technical terms accurately but explain them if the context is for a broader audience segment (e.g., new owners).
• •Inject Passion Genuinely: Let your enthusiasm for Powerstroke trucks shine through. Use evocative language when describing performance gains or the satisfaction of a well-built engine, but avoid hyperbole that can't be substantiated.
• •Focus on Solutions & Benefits: Clearly articulate how your products/services solve specific Powerstroke issues (e.g., 'eliminates common oil cooler failure,' 'provides consistent boost'). Highlight the tangible benefits for the owner (e.g., 'more towing power,' 'peace of mind on long hauls').
• •Maintain a Helpful and Approachable Stance: While authoritative, ensure the tone invites questions and engagement. Use phrases like 'We're here to help you build your dream truck' or 'Got questions? Our Powerstroke experts are ready to assist.'
• •Be Direct and Action-Oriented: Use clear calls to action. If you're showcasing a product, tell people where they can learn more or purchase it. Keep sentences concise and impactful, especially for social media.

Social Perception

Knowledgeable Specialists, Providers of Quality/Performance-Oriented Solutions, Problem Solvers, Engaged with the Community, Potentially Premium

Copy Examples

• •Stop chasing 6.0L gremlins. JeliBuilt's complete [Specific Part, e.g., EGR Solution Kit] is engineered by Powerstroke experts to deliver lasting reliability and restore your truck's performance. Drive with confidence.
• •Unleash the beast within your 6.4L Powerstroke. Our [Specific Product, e.g., Stage 2 Turbo Kit] is meticulously designed for maximum power and drivability. We live and breathe Powerstroke performance – and it shows.
• •At JeliBuilt, Powerstroke isn't just a platform, it's our passion. From bulletproofed 6.0Ls to high-horsepower 6.4L builds, we provide the expertise and proven parts your Ford diesel deserves. What can we build for you?
• •Tech Tip Tuesday! Struggling with [Common Powerstroke Issue]? Our latest YouTube video breaks down the cause and how JeliBuilt's [Specific Part Category, e.g., Upgraded Injectors] can be the solution. Link in bio – let's get your truck running right!
• •Precision engineered for the demanding Powerstroke. JeliBuilt [Specific Part, e.g., Billet Flex Plate] – because stock just doesn't cut it when you're pushing the limits. Built tough, built by JeliBuilt.