Brand Tone

Artistic & Alchemic, Edgy & Rebellious, Intimate & Personal, Confident & Understated, Storytelling

Brand Values

• •Artisanal Craftsmanship
• •Individuality & Self-Expression
• •Authenticity & Rawness
• •Timelessness & Durability
• •Rebellious Spirit & Non-Conformity
• •Personal Connection & Bespoke Service
• •Inclusivity
• •Sustainability (Implied)

Best Practices

• •Embrace Poetic Imperfection: Use language that evokes the handcrafted, raw, and artistic nature of the pieces. Avoid overly polished, corporate jargon. Words like forged, hammered, sculpted, raw, soulful, and alchemic fit well.
• •Tell the Story of the Craft: Briefly allude to the process, the materials, and Jelena's unique vision. This reinforces the value of artisanal skill and the old world techniques.
• •Speak to the Trailblazer: Address the copy to an individual who is confident, discerning, and values uniqueness over trends, aligning with the description of their ideal client.
• •Balance Edge with Elegance: Maintain the sophisticated yet rebellious spirit. The language can be bold and evocative without being crude or overly aggressive.
• •Maintain an Aura of Intimacy & Exclusivity: Use language that suggests a personal connection and a bespoke experience, even in broader communications. Phrases like your unique style, extensions of yourself, and highlighting the by-appointment nature can achieve this.

Social Perception

Artistic & Unique, High-Quality & Handcrafted, Edgy & Fashion-Forward, Niche & Exclusive, Celebrity Endorsed, Trusted Artisan

Copy Examples

• •Forged, not fabricated. Each mark a testament to the hand, each facet a whisper of raw elegance. This isn't just a ring; it's a piece of our story, waiting to become part of yours. Discover the soul of metal. #JelenaBehrendStudio #HandForged #ArtisanJewelry #NYCMade #UniqueLuxury
• •At Jelena Behrend Studio, we sculpt metal and stone into extensions of your essence. Our craft is ancient, our vision contemporary, our pieces talismans for the modern iconoclast. Here, rebellion and refinement meet, forged by hand, for those who live by their own narrative.
• •The [Chain Name] Necklace: More than adornment, it's armor. Hand-hammered links, each unique, coalesce into a stream of defiant strength and understated power. Crafted from recycled [metal type], this piece moves with you, a tangible echo of your individuality. Wear it as a statement, a secret, a second skin.
• •Unveiled: New Alchemies in Metal & Stone | Jelena Behrend Studio
• •Tired of the expected? Jelena Behrend Studio offers bespoke and limited edition jewelry, hand-forged in NYC. For individuals who define their own style. Dare to be unique. Book your private consultation.