Brand Tone

empowering, friendly, and practical

Brand Values

• •Accessibility
• •Convenience
• •Self-Care
• •Quality & Innovation
• •Authenticity

Best Practices

• •Always Lead with the "Why": Start with the problem you solve or the feeling you provide (e.g., "save time," "feel confident") before diving into product features. The customer's benefit should always come first.
• •Maintain a "Friend-Who-Knows" Tone: Write as if you are sharing a fantastic discovery with a friend. Keep the language simple, direct, and encouraging. Use "you" and "your" to speak directly to the customer.
• •Balance Elegance with Practicality: While the brand name is "Elegant Beauty," the core appeal is practical. The copy should reflect this balance. Use elegant and aspirational language for product names and descriptions, but keep instructions and benefit explanations straightforward and clear.
• •Incorporate the Founder's Story: Periodically weave Jocelyn's story and motivation into the copy. This reinforces the brand's authenticity and reminds customers that there's a real person behind the product who understands their needs.
• •Use Social Proof and User Content: Actively encourage and feature customer photos and testimonials. This not only provides authentic social proof but also reinforces the community and relatable values of the brand. Captions for this content should express gratitude and celebrate the customer.

Social Perception

Customers likely perceive J Elegant Beauty as a trustworthy and practical, solution-oriented choice for at-home manicures, appealing to those frustrated with traditional nail care. Within the broader beauty market, the brand is seen as part of the growing 'DIY' beauty trend, prioritizing convenience and cost-effectiveness, and is judged on its ability to deliver a reliable, flawless finish as a true salon alternative.

Copy Examples

• •Tired of expensive salon appointments and chipped polish? Get a flawless, salon-quality gel manicure in minutes, from the comfort of your couch. Our semi-cured gel nail stickers last for over two weeks with no damage to your natural nails. Your nails, your time, your rules.
• •Meet 'Classic Red' - your new power move. This isn't just a color; it's a statement. Designed for the woman who does it all, these easy-to-apply gel nail stickers give you a perfect, high-gloss manicure that keeps up with your busiest days. Feel unstoppable.
• •From one busy woman to another, I know how hard it is to find time for yourself. That's why I created J Elegant Beauty. My secret to a perfect manicure every time? Prepping with a quick buff and wipe. Check out our new 'Glass-Effect Top Coat' to make your shine last even longer!
• •We LOVE seeing how you wear your J Elegant Beauty nails! ✨ @[user_handle] is looking stunning in our 'Nude Pink' design. Tag us in your nailfies for a chance to be featured and inspire our amazing community!
• •Effortless Beauty. Endless Compliments. Salon-perfect nails that last for weeks. No UV lamp needed. Free shipping on all orders over $35.