Brand Tone

Enthusiastic and Passionate, Educational and Informative, Approachable and Friendly, Trendy and Modern, Results-Oriented, Community-Focused

Brand Values

• •Authenticity
• •Effectiveness
• •Education
• •Customer-Centricity
• •Accessibility
• •Passion for K-Beauty
• •Natural Ingredients
• •Innovation

Best Practices

• •Stay Enthusiastic and Positive: Infuse copy with genuine excitement for K-beauty and the benefits of the products. Use vibrant language and emojis where appropriate (especially on social media).
• •Educate, Don't Just Sell: Frame product descriptions and social posts around solving problems or achieving skin goals. Explain the "why" behind ingredients and K-beauty steps.
• •Use Approachable Language: Avoid overly technical jargon unless explained. Write as if you're talking to a knowledgeable friend who is passionate about skincare. The French "tu" form used on their site and TikTok is a good example of this approachability.
• •Emphasize Authenticity and Results: Consistently reassure customers about the genuineness of the products and highlight the tangible benefits they can expect, referencing specific ingredients or outcomes.
• •Foster Community: Encourage interaction by asking questions, running polls, and responding to comments and DMs promptly and warmly. Make customers feel like they are part of the "Jejuins" community.

Social Perception

Positive Customer Experience, Trusted Source for K-Beauty, Educational and Helpful, Engaging and Modern, Responsive

Copy Examples

• •✨ Glow up alert! ✨ Say hello to your new K-beauty obsession: [Product Name]! Packed with [Key Ingredient 1] and [Key Ingredient 2], this miracle worker will have your skin looking radiant and feeling baby-soft. Swipe left to see the magic! 😉 Have questions? Drop them below – we LOVE chatting all things skincare! #Jejuskin #KbeautyFrance #SkincareSecrets #MustHave
• •Tired of [Skin Problem]? 😩 We got you! Our [Product Name] is a game-changer. Watch how it transforms skin! Link in bio to discover the secret to [Desired Result] ✨ #JejuskinSolutions #KoreanSkincare #GlassSkinGoals #AcneFighter #HydrationBoost
• •Unlock Your Radiance! ✨ Explore the best of authentic Korean skincare, curated with love by Jejuskin. Enjoy 10% off your first order and step into the world of K-beauty. Your journey to glowing skin starts here! #Jejuskin #KBeautyRoutine #HealthySkin
• •Did you know the Korean secret to flawless skin involves more than just amazing products? It's a ritual! This week on the Jejuskin blog, we dive deep into the art of [Specific K-Beauty Step, e.g., Double Cleansing]. Learn why it's essential and our top picks to perfect your routine! Read more now! 👉 [Link] #JejuskinEducates #SkincareTips #KBeautySecrets
• •Experience the true power of Korean innovation with [Product Name]. Directly sourced from Seoul, this [Product Type] is formulated with [Unique Selling Proposition, e.g., time-tested botanicals and cutting-edge technology] to deliver visible results. At Jejuskin, we guarantee 100% authenticity because your skin deserves the best. Add to cart and feel the difference! #AuthenticKBeauty #JejuskinPromise #SkincareThatWorks