Brand Tone

Aspirational, caring, community-focused, empathetic, supportive, and educational, like advice from a trusted friend.

Brand Values

• •Effectiveness and Results
• •Natural Ingredients
• •Empathy and Authenticity
• •Community
• •Confidence Restoration

Best Practices

• •Always lead with empathy, acknowledging the customer's problem or desire before presenting the product as a solution.
• •Center the customer's story, using testimonials and user-generated content as the hero of marketing to frame the brand as an enabler of their success.
• •Use aspirational and empowering language, focusing on positive emotional outcomes with words like "journey," "transformation," "confidence," and "discover."
• •Maintain authenticity by continuing to tell the founder's story and connecting the brand's mission to its origins to build trust.
• •Educate, don't just sell, by providing genuine value through sharing tips and information about natural hair care, positioning the brand as a knowledgeable and trustworthy authority.

Social Perception

Overwhelmingly positive, perceived as trustworthy and legitimate, highly effective for specific concerns like hair loss and dryness, and high-quality due to pleasant product scent and texture.

Copy Examples

• •The journey to healthy hair is personal, but you're never alone on it. Look at these incredible one-month results from Carol! She struggled with hair fall and oily scalp before trying our Cinnamon Kit. Now? Stronger, healthier hair and renewed confidence. Your transformation is waiting. #JehilyNatural #HairJourney #RealResults
• •Stop dreaming of healthier hair and start living it. Our Natural Growth Oil is formulated to nourish your scalp and awaken your follicles. It’s not just a product; it’s the beginning of your best hair story. Shop now and see the difference.
• •Tired of dry, brittle hair that just won't cooperate? Your hair isn't the problem—your shampoo might be. Our Hydrating Shampoo cleanses without stripping, infusing every strand with the natural moisture it craves. Feel the softness from the very first wash.
• •I remember the frustration of seeing my hair fall out, feeling like I had tried everything. That’s why I went back to nature to create something that truly worked. Every bottle of Jehily Natural is made with the same care and hope I had for my own hair. Let me help you restore your hair and your confidence. - Jehily, Founder.
• •Your final step to flawless curls and frizz-free days. Our Leave-in Conditioner is a lightweight but powerful cream that defines your natural texture while sealing in moisture and shine. Say goodbye to frizz and hello to soft, manageable, and beautiful hair that lasts.