Brand Tone

Insightful & Witty, Personal & Authentic, Thought-Provoking, Professional yet Approachable

Brand Values

• •Freedom of Expression & Commentary
• •Creativity & Artistry
• •Authenticity & Honesty
• •Engagement & Connection
• •Regional Connection/Midwestern Voice

Best Practices

• •Embrace Wit and Intelligence: Don't shy away from clever wordplay or insightful observations. The copy should feel as smart and observant as the cartoons themselves.
• •Maintain Authenticity: Write in a voice that feels genuinely like Jeffrey Koterba's. Share personal touches or the "why" behind a piece when appropriate. Avoid overly corporate or generic marketing-speak.
• •Be Timely and Relevant (when appropriate): Connect copy to current events or discussions, much like the editorial cartoons do. This shows the brand is engaged and current.
• •Encourage Dialogue: Use questions or calls to action that invite comments and shares, fostering the sense of community already present on his social media.
• •Keep it Visually Connected: Ensure the copy complements the visual nature of the products. Use descriptive language that evokes the artistry and the message of the cartoons and books. When promoting prints, briefly hint at the visual's subject or impact.

Social Perception

Respected Artist & Commentator, Provocative (at times), Multi-talented, Trustworthy Source for Prints/Books

Copy Examples

• •This week's reality, captured in ink. My latest signed print tackles [briefly mention topic] with the usual dose of sharp wit and a side of 'he really drew that?!'. Add it to your collection and own a piece of the conversation. #EditorialCartoon #JeffreyKoterba #PoliticalHumor
• •More than just cartoons. Dive deeper into [Book Title], my journey through [book's theme]. It’s a story I had to tell, filled with [mention 1-2 key elements like 'humor,' 'reflection,' 'unexpected turns']. Signed copies available now – because a little ink makes everything more personal. #Author #Memoir #NebraskaReads
• •Looking for art that speaks (and sometimes shouts)? My official store offers signed prints of my editorial cartoons – perfect for sparking conversations or just a daily dose of perspective. Plus, find all my books in one place. Your walls (and bookshelves) will thank you. #KoterbaArt #SignedPrints #GiftIdeas
• •Just finished sketching this one up – what are your first thoughts? The news cycle is relentless, but finding the line (and the punchline) is what I do. See the finished piece tomorrow! #BehindTheScenes #CartoonistLife #CurrentEvents
• •Give the gift of pointed humor and art this year. A signed Koterba print is a unique present for the news junkie, art lover, or anyone who appreciates a good visual jab. Order by [Date] for [Holiday] delivery! #UniqueGifts #ArtForSale #ShopSmall