Brand Tone

authentic, passionate, and sophisticated

Brand Values

• •Authenticity and Heritage
• •Quality and Craftsmanship
• •Ethical and Sustainable Sourcing
• •Community and Collaboration
• •Versatility and Innovation

Best Practices

• •Lead with the Story: Always connect the product back to its roots. The family heritage and authentic recipe are unique selling points and should be woven into all forms of communication.
• •Emphasize Quality and Craftsmanship: Use descriptive and sensory language to highlight the premium ingredients and the artisanal, small-batch production process. Words like "hand-picked," "slow-steeped," and "perfectly balanced" reinforce the brand's commitment to excellence.
• •Highlight Ethical Values: Consistently mention the ethical and sustainable sourcing of ingredients and the brand's community initiatives. This builds trust and appeals to conscious consumers.
• •Showcase Versatility: Inspire customers by regularly featuring different ways to use the chai concentrate, from traditional preparations to creative culinary applications. User-generated content can be particularly effective here.
• •Maintain a Passionate and Sophisticated Tone: The language should always reflect the brand's passion for chai. It should be warm, inviting, and knowledgeable, positioning the brand as an expert in authentic, high-quality chai.

Social Perception

The public perception of Jeeves & Jericho Chai is overwhelmingly positive. Customers see it as a premium, high-quality product that delivers a genuinely authentic chai experience. It is often described as a "real deal" and the "best chai" by consumers. The brand is perceived as trustworthy and ethical due to its transparent sourcing and community involvement. The numerous positive reviews and awards contribute to a perception of excellence and reliability. Collaborations with other respected artisan brands further enhance its credibility and appeal.

Copy Examples

• •Headline: A Taste of Tradition, A World of Flavor. Body: Our Spiced Bombay Chai is more than a drink; it's a story in every cup. Based on a cherished family recipe passed down through generations, each batch is slowly brewed in the UK with the finest ethically sourced spices and single-estate Assam tea. Discover the authentic taste of India, crafted with passion.
• •Headline: From Our Family to Yours. Body: For generations, chai has been the heart of our family gatherings. Now, we're sharing our treasured Spiced Bombay Chai with you. Made in small, artisanal batches, itus a taste of home, heritage, and the comforting warmth of tradition.
• •Headline: Not Just Chai. An Experience. Body: Elevate your daily ritual with Jeeves & Jericho Chai. The perfect balance of sweet and spice, our concentrate is a versatile delight. Create a classic chai latte, stir it into a cocktail, or add a twist to your baking. How will you enjoy yours?
• •Headline: Sip Sustainably. Savor Authentically. Body: We believe in a chai that's good for you and the planet. That's why we ethically source our spices from cooperatives and partner with community projects in India. Enjoy an award-winning chai that's crafted with care and conscience.
• •Headline: The Secret Ingredient the Professionals Love. Body: From bustling cafes to innovative bakeries, artisans are choosing Jeeves & Jericho Chai to delight their customers. Our award-winning concentrate provides the perfect, consistent base for creating unforgettable flavor experiences. Join the chai revolution.