Brand Tone

The predominant tone is heavily promotional, creating a sense of urgency with language centered around deals and limited-time offers. It is also accessible and casual, communicating directly using a mix of French and Moroccan Arabic (Darija), making content relatable and easy to understand for a broad audience.

Brand Values

• •Variety and Selection: Offering an immense range of products, acting as a 'one-stop shop'.
• •Affordability and Value: Providing competitive pricing and frequent promotions, with a focus on 'good deals'.
• •Convenience: Enabling hassle-free online shopping with delivery services.
• •Market Responsiveness: Tailoring offers and communications to local events and holidays, demonstrating connection to the local market.

Best Practices

• •Create a Tone of Voice Guideline: Document the brand's tone (Promotional, Accessible, Casual) and share it across the marketing and customer service teams. Include keywords to use (e.g., "deal," "offer," "discover") and to avoid (e.g., overly technical or formal language).
• •Use a Consistent Language Mix: Standardize the use of French and Darija. For instance, use French for primary headlines and product names, and Darija for more casual, engaging captions or comments. This consistency will strengthen brand identity.
• •Prioritize Clarity and Simplicity: In all copy, from product descriptions to ads, prioritize clear and simple language. The goal is to make the shopping experience as easy as possible, so the copy should reflect that by being direct and easy to scan.
• •Align Promotional Urgency: Ensure that the urgent tone ("Flash Sale," "Limited Time") is used strategically for genuine promotions. Overuse can lead to customer fatigue. Balance it with copy that highlights variety and convenience.
• •Train Customer Service on Brand Tone: The brand's accessible and casual tone should extend to customer service interactions. Support agents should communicate helpfully and professionally, but in a manner that aligns with the established friendly brand voice, turning potentially negative experiences into positive ones.

Social Perception

Customers generally perceive jeeba.ma as a reliable platform for good deals and a wide selection, successfully positioning it as a significant player in Moroccan e-commerce. However, common concerns include slow customer service responses, delivery delays, and occasional questions regarding product authenticity or quality, which are typical challenges for marketplace models.

Copy Examples

• •Flash Sale Alert! ⚡ Get up to 40% off on all smartphones for the next 24 hours only. Don't wait! Your new phone is just a click away. Shop now and upgrade your world. #JeebaDeals #MoroccoTech
• •From your kitchen to your closet, find everything you need at jeeba.ma. Explore thousands of products from top brands. Your home, your style, all in one place.
• •What's on your wishlist this month? Whether it's the latest tech, a new look, or something special for your home, we've got you covered. Check out our new arrivals and find your next favorite thing!
• •Tired of searching in different stores? Save time and effort with jeeba.ma! We bring the best products from electronics to fashion right to your screen. Shop smart, live easy.
• •POLL: Would you buy this? [YES! 😍] or [Maybe Later 🤔]. Swipe up to see the incredible deal we have on it right now! #GadgetLover #JeebaFinds