Brand Tone

Energetic, motivational, and aspirational. Confident and community-focused.

Brand Values

• •Performance
• •Community
• •Quality
• •Innovation
• •Motivation

Best Practices

• •Use active voice to convey energy and confidence.
• •Incorporate aspirational language to inspire and motivate customers.
• •Maintain a consistent level of enthusiasm across all platforms.
• •Focus on the benefits of the products, not just the features.
• •Use inclusive language to create a sense of community.

Social Perception

A brand that empowers individuals to achieve their fitness goals, providing high-quality athletic apparel and fostering a supportive community.

Copy Examples

• •Unleash your inner beast with our new collection!
• •Designed for champions, built for you.
• •Join the Jed North family and redefine your limits.
• •Fuel your ambition. Ignite your potential.
• •Elevate your performance with premium quality apparel.